'25-26 Brand's featured and lineup topics
Introducing the "M6" and "M6S" with amazing transparency, lighter and wider field of vision
New modern and sophisticated styles of the M6 and M6S are now available, replacing the previous M3, WM3, and WM1 goggles.
This ultimate model is packed with a thin, lightweight frame, a cylindrical lens that provides a wide field of view that is free from distortion in all directions, excellent moisture absorption and dissipation due to ventilation holes around the entire circumference, face foam that improves fit by changing the thickness depending on the area of the face, such as the nose, where gaps tend to form, and the Magna-Tech® lens change system, a one-touch lens change system, and technology that pursues comfort and durability of "looking".
This is a unisex model, with the "M6" as a standard size, while the "M6S" as a size that fits women and smaller faces.
Frame: Alpine Terra/Lens: Perceive Sunny Bronze
SIZES: NA
¥39,000
Frame: Hyper Lilac/Lens: Perceive Sunny Onyx
SIZES: NA
¥39,000
It also comes with a face mask made from Anon's unique MFI® technology (Magnetic Facemask Integration) system that can be connected to the goggles with a magnet to create space around the mouth, preventing crowds and freezing, as well as sunburn, and a PERCEIVE LENSE (passive lens) that gives you a surprising transparency like a naked eye.
Ear pads for WaveCel equipped helmets updated
Anon is proud of its unique safety technology called "WaveCel." This is a mechanism that absorbs impact to the head by expanding and contracting the porous cell structure laid out inside the helmet.
This WaveCel is an amazing material that involves three stages of structural changes to protect the head. Cells placed on the liner inside the helmet will bend when subjected to an impact, reducing the initial force caused by a collision. Next, the impact speed is reduced, and the crushed cell slides, changing the direction of the impact applied to the head and moving it away from the head. This process is processed in an instant with a shock.
In addition to this WaveCel technology, the ear pads inside the helmet have been updated to make it even more comfortable and easy to hear outside sounds.
Merak WaveCel® Ski & Snowboard Helmet
COLOR: Deep Cherry, Fiesta Red, Black, White, Soft Sage (5 colors)
SIZES: S, M, L, XL
Weight: 480g
￥45,000
Re-acquired B Corporation certification in 2024
Burton/Anon was the first snowboard company to acquire B Corporation™ (B Corp™), an international certification system for socially and environmentally friendly public interest companies, established by the US nonprofit B Lab™. It was also recertified in 2024 as a company that carries out the highest standards of social and environmental impact.
He made the following statement as his goal for 2025:
Towards climate positivity, we aim to achieve climate positivity by 2025.
To this end, we will reduce carbon footprints,
make investments to offset their emissions, and advocate for structural transformation that will cause climate change.
BRAND features
Burton is a snowboard brand founded by Jake Burton in 1977. It is no exaggeration to say that the roots of snowboarding are the history of Burton. Burton is the world's leading snowboarder who has elevated snowboarding not just as an action sport, but as a culture, creating a major era. “Anon” was born from that. Products that combine unique stylish design and functionality with innovative technology, mainly helmets and eyewear, attract fans who enjoy the Burton world around the world.
BRAND info
Anon
URL: http://www.anonoptics.com/
Handling/Burton
