BOA® Fit System – Latest Models & Catalog | Brand Introduction –

'25-26 Brand Spotlight and Lineup Topics

The number of brands using BOA has reached 10 in just the third year

The BOA® Fit System was first adopted for alpine ski boots in the 2023-2024 season. This marks the third season since BOA's sensational arrival on the ski scene, and in its first year, four brands - K2, SALOMON, ATOIMIC, and FISHER - adopted the system. For the current 2024-2025 season, six brands are currently using the system, with the addition of NORDICA and TECNICA.

In just two seasons, BOA has made a big impact, earning high praise from athletes and users for its combination of comfort and fit. Given this background, it seems only natural that next season will be expanding its brand offering to 10 brands in total, with Dalbello, Head, Rossignol, and Lange joining the lineup.
BOA's booth at the JSB exhibition was more than double the space of last year's, making it a highly appealing choice.

If you look closely at the photo, you'll see that there are several boots with two BOA dials on display. Yes, that's the hot topic in the snow industry for the 2025-2026 season

Dual Dial BOA® Boots Now Available from 6 Brands

For the 2025-2026 season, six of the 10 brands using BOA will be releasing "dual dial BOA® boots" with two BOA dials: K2, SALOMON, ATOMIC, NORDICA, HEAD, and DALBELLO

When the BOA® Fit System was launched in ski boots, it took approximately five years of development and 700 tests. Research results showed that compared to existing buckle-type boots, it reduced pressure on the top of the foot by 13%, allowed for millimeter-level adjustments for a better fit, and produced a 10% increase in force generation when initiating a turn

In other words, it has been proven that "performance has improved while providing better comfort," but now that the BOA dial is dual, with another one on the upper shell in addition to the lower shell, what kind of changes will occur in performance?

Dual BOA Technology

The official BOA website describes it this way:

The dual-dial BOA® Fit System works in tandem on the boot shell and upper cuff to wrap your foot and shin for a uniform fit, reducing pressure points on the top of your foot and locking your heel into the heel pocket to eliminate unwanted movement. BOA®-equipped ski boots can improve boot-to-ski power transfer by up to 6% and provide up to 10% more stability and control through turns　　

Check out this video to get a better idea of what it's like

The main points are these

DIALED IN
Both dials allow for fine adjustments, allowing you to not only tighten but also loosen by turning the dial in the opposite direction. The bidirectional adjustments are very convenient. This allows for a precise fit in each zone of the lower and upper.

LOCKED IN
special laces (extremely strong special wire) tighten to encase the entire foot for a snug fit. The precise fit adjustment allows for excellent heel hold, resulting in better power transfer, stability, and control.

CONFIDENT
The entire boot is designed to wrap around your foot in a balanced fit, ensuring maximum performance through confident turn initiation and effective power transfer.

Aside from the basic structure of having two BOA dials, the position of the dials, the angle of the laces, and the shape of the shell vary from manufacturer to manufacturer. Each manufacturer has devised a design that brings out the performance they want to achieve. When you compare them closely, you can see the differences, which is quite interesting

On the left is K2's "CORTEX 140 ZONAL BOA," and on the right is DALBELLO's "VEROCE SPACE." The length of the overlapping shells and the way the laces are laid out are different

There are also a variety of target users. For example, K2's "CORTEX 140 ZONAL BOA" was developed with competition scenes such as races in mind. It has already been released and is still available for purchase as of February 2025, so some athletes are already using it

At the 5th All Japan Masters Ski Technical Championships, held at Hakuba Iwatake from January 31 to February 2, 2025, an athlete wearing the CORTEX 140 ZONAL BOA suddenly won the championship, creating a buzz. It will be interesting to keep an eye on how Dual BOA performs in the future

BRAND features

Founded in Colorado, USA in 2001, founder Gary Hammerslag, a snowboarding and surfing enthusiast, saw the potential for dramatically improving fit and performance by applying his knowledge and experience in medical devices from his previous job to boot fastening. After numerous development tests, the BOA® Fit System was born. Sharing Gary's passion, K2 and Vans teamed up to sell the world's first snowboard boots equipped with BOA

Since then, the technology has been adopted for cycling, trail running, golf, and other sports shoes, expanding its market share in each sporting shoe category. In 2011, it was also adopted for the shell and inner lining of AT ski boots. Japan boasts an overwhelming market share in golf shoes. Currently, the company has its headquarters and laboratory in Denver, Colorado, with bases in Austria, Japan, Korea, and China