ELECTRIC – Latest Models & Catalog | Brand Introduction –
'25-26 Brand Spotlight and Lineup Topics
The pinnacle model of the '25-26 collection, "KABRU"
"KABRU" was newly released for the 2024-2025 season. The name is unique, but this top-of-the-line model, characterized by its high-performance design, is being touted as the "pinnacle," and next season, the colors and designs will be renewed, with a lineup of five types
ELECTRIC's first dual-density frame is featured. The unique thermoformed face foam is soft and secure, improving fit while maintaining airway integrity, providing maximum flexibility and a comfortable fit. Seven magnets securely fasten the lenses, allowing for quick lens changes. The "TUNED LENS" filters out specific wavelengths of light, clearly showing unevenness in the snow and changes in the terrain, reducing eye fatigue and providing a comfortable field of vision. The glasses are also environmentally friendly, using bio-based materials derived from renewable resources such as plants.
BLACK TORT/AUBURN-RED
KABRU
• Magnetic Lens System • Integrated Strap • Performance Lens Technology • Performance Lens Coating • Medium/Large Fit • Bonus Lens Included • Goggle Bag Included
Frame available in 5 colors: BLACK TORT, STEALTH BLACK, SIERRA GREY, SIERRA RED, SLOT CAMO
￥46,200 (tax included)
ELECTRIC's proud "PHOTOCHROMIC LENS"
ELECTRIC's revolutionary PHOTOCHROMIC LENS lenses feature outstanding technology. By combining a regular photochromic lens with ELECTRIC's unique Tuned Lens Technology, they provide optimal vision
It filters out certain wavelengths of light that can tire the eyes, such as blue light, or scatter and obscure unevenness in the snow, tuning the light that enters your eyes to something gentler and more convenient for your eyes. This outstanding performance makes it easier to clearly see the constantly changing snow conditions and unevenness of the terrain. By reducing blue light, contrast and comfort are improved, while also protecting your eyes. And by adjusting the intensity of yellow, red, and green hues, contrast and clarity are further improved. This advanced photochromatic lens is used in the popular "ROTECK."
BLACK TORT/CRIMSON PHOTOCHROMIC
ROTECK
•Articulating outriggers •Performance lens technology •Performance lens coating •Large fit •Includes goggle bag
Frame available in 4 colors: BLACK TORT, STEALTH BLACK, MATTE BLACK, SIERRA RED
¥41,800 (tax included) *Frames using TUNED LENS other than PHOTOCHROMIC LENS are ¥30,800 (tax included)
New design for a unique collaboration model
New designs have been released in a collaboration series with American street fashion brands Lurking Class and 1910, which have a background in art and subculture. Compatible models include the EK1, a successor to the Kleveland, which was released this season, and the lightweight and comfortable all-around model HEX
LURKING CLASS/DARK GREY
EK1 LURKING CLASS
Founded in California in 2015, this brand is based on the artwork of tattoo artist Sketchy Tank. It is closely linked to subcultures such as skateboarding and music, and has developed a unique worldview. It is known for its dark and humorous designs that incorporate skulls and social satire
• Helmet compatible • Everyday Lens Tech • Medium/Large fit • Bonus lens included
Compatible models: EK1, EK1.S, HEX
￥24,200 (tax included)
1910 X ELECTRIC/GREY RED CHROME
EK1 1910 X ELECTRIC
This brand is created by Schoph, a snowboarder, artist and all-round creative force, and the legendary Jamie Lynn. The designs incorporate original artwork and are characterized by their casual yet unique style, making them popular among street fashion enthusiasts
•Helmet compatible •Everyday Lens Tech •Medium/Large fit •Bonus lens included
This eyewear brand was founded in San Clemente, California, USA in 2000. Its founder is Kip Arnett, the son of the renowned Greg Arnett, who made the brand a major hit among extreme sports fans, becoming a favorite of the Beastie Boys. Legendary snowboarder Peter Rein was also deeply involved
The sophisticated designs and brand image are always high quality and focused on the new generation, and have garnered immense support in the fashion scene, especially in California, where they have been seen in the media by many actors and musicians (including Fergie, Venezia Del Toro, and Dirty Heads).Recently, they have expanded their reach to include fishing and golf
