The 2025-2026 season's hot new model, "GENESIS PROT," combines new and recycled materials to create a sustainable, freestyle-focused freeride model unique to GENFACTORY
After more than two years of factory testing by team riders, we focused on durability and performance, taking their feedback into account. Paired with our original INTUITION inner liner, it's ultra-lightweight, easy to handle, flexible, and highly responsive (aggressive flex)
GENESIS PROTECTINTUITION TEAM
FLEX: 95 SIZE: 23.0-28.5cm INSOLE: Arch fit system ￥92,400
The versatile 95 flex and high-tensile material provide better maneuverability than ever before. Controlling hardness with a single material also improves response speed. The board is made with up to 50% recycled resin, making it environmentally friendly and extremely lightweight. It has passed a durability test of 20,000 cycles at temperatures as low as -20 degrees Celsius, allowing for tough riding with peace of mind
"FUTURE" and "FUTURE W" will continue to be developed in response to instructions from park riders
GEN FACTORY TEAM RIDER: Kosuke Kusakari
The Parkmaster FUTURE is a new boot made with innovative materials that has gained popularity among park riders since its debut. The shell is made of an ultra-lightweight material, and the quick response is achieved by adjusting the hardness of the lower and upper
FUTURE INTUITION TEAM
FLEX: 85 LAST: 100mm SIZE: 23.0-28.5cm INSOLE: Arch fit system \83,600
For the 2024-2025 season, the "W" has been released, which is ultra-lightweight, has a soft flex, and is paired with the original INTUITION inner, providing an excellent fit and making it even easier to handle.It now covers an all-round range of skiing, from juniors to female park skaters and seniors
FUTURE W INTUITION PRO
FLEX: 75 LAST: 100mm SIZE: 23.0-28.5cm INNER: INTUITION INSOLE: Arch fit system \70,400
The shell material is the same as the "FUTURE," but it's lightweight and has a soft flex of 75. The buckle is made of poly-reinforced carbonate, which makes it easier for the boot to twist in accordance with freestyle movements, making it suitable for a variety of situations. It covers everyone from female freeskiers to park riders who pursue more style, to experienced freeskiers who want more control
The spread of Recycle and rental boots
Since the 2023-2024 season, GEN has been working on developing rental boots made from recycled materials with an emphasis on the SDGs. Three seasons have passed since the launch, and in addition to the first junior boots, adult boots have also been released. There is a lot of support for this SDG initiative, and more and more ski resorts are introducing it
These boots actively use recycled materials, with the shell and cuff components being made from recovered plastic and recycled materials collected directly from production sites. Up to approximately 50% of the weight of the shell alone is made up of recovered recycled materials. Finally, GEN FACTORY's unique original resin blend manufacturing method has succeeded in creating a safe, secure, and sustainable product
The company quickly adapted to the transitional period when ski boot manufacturing, which began with leather processing, shifted to plastic molding, and built up its own unique technical capabilities. Aiming to create the world's best boots, Japanese engineers and riders teamed up to create a one-of-a-kind freestyle ski boot made entirely in Japan. These boots astounded the world in the mogul competition scene and attracted global attention. Gen Factory is an up-and-coming brand that combines the technical capabilities to achieve an outstanding fit tailored to the Japanese foot shape, meticulous manufacturing that reflects the opinions of riders, and a culture and values unique to the Japanese people
