The biggest news about GIRO's '25-26 season was that the brand logo changed for the first time in 18 years. In addition, all the designs of the goggles straps have been completely redesigned. The new logo concept is "The Excelleration Logo." The image was inspired by GIRO's innovative manufacturing process, starting with the precisely designed "G" and is refined yet increasing in strength and speed.
New products from the 2025-26 season are worn with a new logo that shows GIRO's evolution, which has been passionate about its unique technology and product development. When the logo changes, even a carry-over model looks different. Be sure to check it out in the catalog.
The ultra-lightweight helmet "Taggert Mips" has become AF (Asia Fit)!
Size: M・L Color: Matte Black (6 colors in total) ¥30,800
"Taggert Mips" was released in the 24-25 season and gained popularity, but it has been released as "Asia Fit" for the 25-26 season! Taggart's biggest feature is that it is ultra-lightweight, weighing only 420g (M). Not only is it super lightweight, but it also has a Mips installed, so it also guarantees safety and reliability.
Having become an Asian fit makes it easier for anyone Japanese to wear. Furthermore, the "passive aggressive bench system" properly regulates the temperature and the flow of the outside air inside the helmet under any circumstances.
As you can see, there is no hole-shaped ventilation available in the head, but the large structure inside the helmet and the large ventilation function at the back of the head allow air to be discharged outside, ensuring sufficient ventilation.
Ultra-lightweight and equipped with Mips, it is comfortable to wear, and costs 30,800 yen for a high cost performance. Even though it evolved into Asia Fit, prices have remained unchanged since last season, as snow gear prices tend to rise in response to the rise in prices. The user-friendly Taggart Mips from the 25-26 season is a very attractive item.
▼Staff Uchiyama explained the highlights of the '25-26 season at the exhibition venue.
GIRO has its roots in bicycle helmets. An American brand founded in 1985 by cyclist and product designer Jim Gentes. It features a unique streamlined form design, and is favored by many road racers even in the Tour de France, the pinnacle of road racing, and is supported by many cyclists worldwide. As a ski helmet, its high functionality and beautiful design became very popular, and it quickly became the world's top brand. The hybrid structure that achieves light weight and high durability, and the comfortable fit on the head of Japanese people are also the reasons for garnering high praise.
GIRO's goggles have succeeded in realizing a vast field of vision that is the same as the naked eye with its unique EXV technology. Developed jointly with ZEISS, a world-renowned authority in the field of optics, the VIVID lenses provide extremely accurate vision by letting in only blue rays that enhance contrast and blocking harmful UV rays.
In addition to cutting-edge technology, GIRO goggles are also easy to use. Many models are equipped with a lens exchange system using magnets, allowing anyone to easily change lenses in an instant.
