New for the 2025-2026 season is the Alper Proof Jacket & Pants, a shell jacket and pants made with the company's proprietary 3L Proof Pro membrane. Compared to the Vassi series, the Alper Proof Jacket & Pants are more affordable at ¥110,000 (tax included) for the top and bottom, making them a great choice for entry-level Haglöfs shell wear. Features like a helmet-compatible hood and ventilation make them suitable for both the slopes and backcountry
Alper Proof Jacket Men
Fabric: (Main body) 100% recycled polyester 3-layer PROOF™ Pro shell. Functions: Water resistance: 20,000mm / Breathability: 20,000mm. Durable and breathable 3-layer PROOF™ Pro shell . Adjustable helmet -compatible hood. Zippered ventilation. Two zippered hand pockets, two chest pockets, and a ski pass pocket. Elastic snow skirt with rubber grip. Cord-adjustable hem . Two-way center front AquaGuard® zipper . Velcro-adjustable sleeves . Drawcord at hem. Size: S-XL. Weight: 670g (L). Color: 2C5 True Black | 4LA Teak Brown | 5U9 Deep Teal | 5UK Carmine Red/Tech Red. 4 colors available. ¥59,400.
Alper Proof Pants Men
Fabric: (Main body) 100% recycled polyester 3-layer PROOF™ Pro shell Features: Water resistance: 20,000mm / Breathability: 20,000mm Durable and breathable 3-layer PROOF™ Pro shell Zippered thigh ventilation Snow gaiters with elastic webbing and rubber grips Velcro adjustable waist Belt loops Zippered fly with snap button closure 3D contoured knees for enhanced mobility Kevlar reinforced leg cuffs Asymmetrical hem Size: S-XL Weight: 510g (L) Color: 2C5 True Black | 3N5 Tarn Blue | 5RC Carmine Red Available in 3 colors ¥50,600
The popular model has been renewed!
For the 2025-2026 season, the materials used in both the Vassi GTX Jacket & Pants and Vassi GTX Pro Jacket & Bib will be changed from Gore-Tex to EPE. Accordingly, the outer fabric of the Vassi GTX Pro II JKT & BIB will be changed from 40D to 70D
The Vassi GTX Pro II Bib Pant Men has also been redesigned to have a relaxed fit, similar to the women's bib style. The design was changed in response to feedback from riders that the previous model's bib was a bit too tight around the waist. Other features, such as a revised zipper, have been updated to meet on-site needs
Brand logo renewal!
Haglöfs has updated its brand logo from 25SS. It is now divided into two parts: the "H" logo and the "Haglöfs" text logo. The H logo is used on products that are primarily intended for use on the field, while the Haglöfs text logo is used on products with a casual or lifestyle element
It's also interesting to see how the logo has evolved over time
The brand was founded in 1914 in the rural town of Torsson in Dalarna, Sweden, when Victor Haglöfs hand-sewed a backpack. Haglöfs has since grown from its roots in making functional, simple bags for workers in Sweden's forests. Over the course of its 100-year history, its core values have remained the same: high-quality, carefully selected materials and robust construction with high durability. The brand's concept is "LESS IS MORE." Numerous products have won international awards, including the ISPO Award and the Outdoor Industry Award, and their quality and design are highly recognized worldwide
