For the 2025-2026 season, the brand will be releasing a new model called "Power Up Houdi," made with the same Polartec® Power Stretch Pro® fabric as the brand's iconic "Power Houdi." Its main feature is its "Relaxed fit." While the Power Houdi has a strong sporty feel with a fit that closely follows the lines of the body, this relaxed fit is designed to suit a wider range of situations, from activities to everyday wear
Also, the Power Houdi has fairly large thumbholes on the cuffs, but the Power Up Houdi doesn't. Thumbholes are great for keeping your wrists warm, but they can get in the way when you don't need them. By eliminating the thumbholes, the jacket is more versatile and can be worn in a wider range of situations
Color: A Touch of Gray
M's Power Up Houdi
Fabric: Polartec® Power Stretch Pro®, 57% polyester 33% polyamide 10% elastane Functions: Relaxed fit Fitted hood with high collar for Excellent warmth-to-weight ratio Durable face Size: XS-XXL Color: A Touch Of Gray (True Black, Tribe Blue, Blue Illusion, Greenish Gold 5 colors in total) ¥39,600
Color: From left: True Black, Tribe Blue, Blue illusion, Greenish Gold
The balaclava lineup has been expanded to four models!
Until now, Houdini's only balaclava was the "Activist Balaclava," a long-selling staple item. However, starting with the 2025-2026 season, three new models have been added, the Activist Balaclava , Lykan Balaclava, Pace Flow Balaclava, and Desoli Thermal Balaclava! Each model has different functionality and features, so you can choose the one that best suits your needs and preferences.
Lykan Balaclava
Facric: Airweb Knit,100% recycled polyester Functions: Tight fit One-piece seamless knit Ultralight, strechy comfort Exceptional breathability Size: ML Color: True Black (Foggy Mountain 2 colors) ¥14,300
Many new products will be released in the 2025-2026 season
For the 2025-2026 season, the HOUDINI brand has announced many new products in its lineup, including shells, insulation, innerwear, and accessories. These are the new items that are perfect for skiing and snowboarding. Be sure to check out the catalog or official website
This Swedish outdoor brand was founded in 1993 with the concept of "CORE COMFORT = ultimate comfort." The brand name "Houdini" comes from the name of Harry Houdini, a magician who was known for his escape tricks. They offer coordinated outfits for mountain life, from activewear for the mountains to relaxing wear for your off-time
Based on a design philosophy based on functional beauty and minimalism, the brand practices sustainable manufacturing with a low environmental impact, using recycled materials for all of its products in addition to high functionality. It also has a system in place that allows unused clothing to be recycled again
Based on the spirit of minimalism, products are released after repeated snow testing by the development team and HOUDINI Friends, who are sports specialists, to eliminate all unnecessary elements. Functional yet simple, yet stylish, is the essence of HOUDINI
