'24-25 Brand attention/lineup topics
"ELECTRA 2" is here!
The first topic of discussion for the 2024-2025 season is the arrival of the upgraded model, the ELECTRA 2. Until now, lenses have been able to instantly adjust their visible light transmittance to a range of 18-48%, covering the range from cloudy to sunny, but the ELECTRA 2 has evolved to cover a range of 8-80%, covering S1 to S3
While other lenses with instantaneous dimming have existed in the past, the amazing feature that only OUT OF offers is its ability to instantly adjust the dimming level steplessly from S1 to S3 depending on the amount of light. Other lenses only have an ON-OFF switch. For example, at 40% light, the ON switch provides 100% dimming, but OUT OF instantly selects the most appropriate level of dimming. What's more, it continues to adjust dimming continuously and forever, while you're on the snowy mountains
The mechanism behind this is the built-in AI. The goggles are equipped with a solar-powered filter, and when it detects light, the AI chip issues instructions such as "this color will appear at this amount of light." The lens dimming responds in 0.09 seconds, faster than a human blink. OUT OF is the only company in the world that possesses such amazing technology
Sunglasses that cover a wide area that is almost black
The ELECTRA2 was released with a visible light transmittance range of S1 to S3, and then the VI sunglasses were released with an even wider range of S1 to S4. This allows for a light output of around 6%, covering a wide range that's almost black. What's even more unbeatable is that they're completely waterproof. While high-precision devices like AI chips run the risk of being instantly damaged if they get wet, OUT OF sunglasses are completely waterproof, so there's no need to worry. Amazingly, they're safe even when splashed in a river or diving into the ocean
The nose is a Japan fit. The standard temples are made of a composite of carbon and Glynamide, but the Japan version also uses silicone in the temples to accommodate the larger heads of Japanese people, providing a gentler fit. The nose piece is also adjustable and removable, making it convenient
Attention to detail is also shown in the strap and storage case
The goggle lineup remains the same. The main change is the graphics on the straps. The included storage pouch also has the exact same graphics as the straps, printed on it using photoengraving technology. Microfiber materials like those used in this bag tend to bleed when photoengraving, so photoengraving is usually not an option, but OUT OF refuses to compromise
The Italian headquarters searched 24 countries around the world for a microfiber material suitable for photoengraving, and finally found this material. Even anecdotes like this show just how passionate and dedicated OUT OF is to creating crazy products. It's not just the lenses and frames, but even each and every storage case is filled with the same level of passion
BRAND features
OUT OF was born from the idea of a student named Federico from Brescia, Italy. Federico studied physics at university, and his younger brother Roberto majored in industrial design. They spent their winters enjoying park rides and backcountry skiing in the snowy mountains. The two always wanted to use the latest gear and goggles, but as students they couldn't afford the latest, expensive goggles. "Unfortunately, the high-quality products we wanted to use were too expensive for us. We thought that many young skiers and snowboarders out there probably felt the same way. So we thought, why not create high-quality, affordable products for those people, with technology that other companies can't offer?"
It was a sudden and crazy idea, but Federico and Roberto used their respective areas of expertise to make it a reality. Federico designed the lenses and frames, while Roberto designed all the products. They created a product that was far removed from previous concepts of goggles, offering high technology and high quality, yet at an affordable and easy-to-purchase price. Federico based the brand concept on "being outside the box" and named the brand "OUT OF." Federico and Roberto are still constantly developing new products to bring to the world
BRAND info
OUTOF
URL: https://out-of.com
Handling company: Arow Agency Ltd
