'25-26 Brand's featured and lineup topics
Introducing the new shell jacket "GIN JACKET"
PERMANENT UNION's popular lineup of "No. TEN Jacket," "Koval Jacket," and "Eyguebelle Jacket" will be joined for the 2025-2026 season by a new style of jacket, the "GIN Jacket."
It uses an original 3-layer material with a waterproof rating of 20,000mm and breathability of 10,000mg.
The design is characterized by the unique pocket on the front, which adds a playful touch to the PU design. The length is slightly longer than the KOVAL JKT, but shorter than the NO TEN JKT.
PERMANENT UNION's roots lie in the brand's concept of "Be at your best when you're in the mountains," which was established as a fashionable brand that transcends the boundaries between mountain and city. The "GIN JACKET" is a model that fully expresses the playfulness of clothing, without forgetting the original spirit of the brand. The details are packed with gimmicks, making it fun to wear both on the snowy mountains and in the city.
GIN JACKET
GIN JACKET
Material: 100% nylon (70d x 160d) / (Other) cowhide leather
Size: XXS-XL
Color: BABAJI (WAKABA, SLATE BLUE, MIDNIGHT)
¥83,600
BRAND features
Permanent Union (PU) is a Japanese clothing brand born in 2013 with the concept of "Be Awesome In The Mountain."
It was produced by ``Full Marks,'' an import company of brands that are enthusiastically supported by freeski enthusiasts, such as HESTRA gloves, NORRONA wear, and POC goggles and helmets, and also has several directly managed pro shops. The company, whose staff members are actually active in the field, has developed products based on the opinions of mountain guides, skiers, and snowboarders that have functionality for snowy mountains and a design that can be worn comfortably in the city. produced. The wool shirt "Keshichi" is one of PU's main items. ``Wool Regeneration'' is a recycling technology developed in Bishu, a wool producing region.We collect old clothes, extract the wool, and turn it into yarn. A number of shirts are woven from reused materials using fabrics made from these materials. This is where PU's brand message of sustainability and reuse come into play.
``Nature is sometimes beautiful and sometimes presents us with harsh challenges.However, the evolution of high-performance materials has made it possible for people all over the world to fully enjoy the environment.Nature
is a wonderful .
Spending time surrounded by the forest and playing in the mountains is bliss for us. That's why we like to wear clothing that suits us (like when going out on a date). While listening to the awareness and wisdom of specialists, we will deliver products that help you enjoy the beauty and harshness of nature.'' The number of
PU fans who sympathize with this message continues to increase.
BRAND info
PERMANENT UNION
URL: https://www.full-marks.com/permanentunion
Handling / Full Marks Co., Ltd.
