'25-26 Brand Spotlight and Lineup Topics
Introducing the new shell jacket "GIN JACKET"
PERMANENT UNION's popular lineup of "No. TEN Jacket," "Koval Jacket," and "Eyguebelle Jacket" will be joined for the 2025-2026 season by a new style of jacket, the "GIN Jacket."
It uses an original 3-layer material with a waterproof rating of 20,000mm and breathability of 10,000mg
The design is characterized by the unique pocket on the front, which adds a playful touch to the PU design. The length is slightly longer than the KOVAL JKT, but shorter than the NO TEN JKT
PERMANENT UNION's roots lie in the brand's concept of "Be at your best when you're in the mountains," which was established as a fashionable brand that transcends the boundaries between mountain and city. The "GIN JACKET" is a model that fully expresses the playfulness of clothing, without forgetting the original spirit of the brand. The details are packed with gimmicks, making it fun to wear both on the snowy mountains and in the city
GIN JACKET
GIN JACKET
Material: 100% nylon (70d x 160d) / (Other) cowhide leather
Size: XXS-XL
Color: BABAJI (WAKABA, SLATE BLUE, MIDNIGHT)
¥83,600
BRAND features
Permanent Union (PU) is a Japanese clothing brand founded in 2013 with the concept of "Be Awesome In The Mountain." It was produced by Fullmarks, an importer of brands enthusiastically supported by freeskiers, including HESTRA gloves, NORRONA apparel, and POC goggles and helmets, and also operates several directly managed pro shops. Employing staff who are all active in the field, the company has developed products that combine functionality for snowy mountains with designs that are comfortable to wear in the city, based on the input of mountain guides, skiers, and snowboarders.
One of PU's main items is the wool shirt "Kesana." This wool-producing region of Bishu uses a recycling technology called "wool regeneration" to collect used clothing, extract the wool, and turn it into yarn. The resulting fabric is then used to weave a variety of shirts. This embodies the values of sustainability and reuse, which are essential elements of PU's brand message.
"Nature is sometimes beautiful, and sometimes it presents us with harsh challenges. However, the evolution of high-performance materials has made it possible for people all over the world to fully enjoy this environment.
Nature is wonderful.
Being surrounded by the forest and playing in the mountains is bliss for us. That's why we want to wear clothing that suits us (like when we go out on a date). We listen to the insights and wisdom of specialists working in the field, and create products that allow us to enjoy the beauty and harshness of nature." A
growing number of PU fans sympathize with this message.
BRAND info
PERMANENT UNION
URL: https://www.full-marks.com/permanentunion
Dealer: Fullmarks Co., Ltd
