These unique boots are the result of dedicated research and development with riders and high technical capabilities. We spoke to the authentic Japanese brand GEN FACTORY about their 2025-2026 season at JSP SNOW EXPO JAPAN 2025 (held February 12-13, 2025 at Pacifico Yokohama)
Introducing the new "GENESIS PROTO"!
The GENESIS PROTO is a hot new model for the 2025-2026 season. Combining new and recycled materials, it is a sustainable, freestyle-focused freeride model unique to GEN FACTORY
After more than two years of factory testing by team riders, we focused on durability and performance, taking their feedback into account. Paired with our original INTUITION inner liner, it's ultra-lightweight, easy to handle, flexible, and highly responsive (aggressive flex)
The versatile 95 flex and high-tensile material provide better maneuverability than ever before. Controlling hardness with a single material also improves response speed. The board is made with up to 50% recycled resin, making it environmentally friendly and extremely lightweight. It has passed a durability test of 20,000 cycles at temperatures as low as -20 degrees Celsius, allowing for tough riding with peace of mind
GENESIS PROTO INTUITION TEAM
FLEX: 95
SIZE: 23.0-28.5cm
INSOLE: Arch fit system
￥92,400
"FUTURE" and "FUTURE W" continue to be developed with support from park riders
The Parkmaster FUTURE is a new boot made with innovative materials that has gained popularity among park riders since its debut. The shell is made of an ultra-lightweight material, and the quick response is achieved by adjusting the hardness of the lower and upper
FUTURE INTUITION TEAM
FLEX: 85
LAST: 100mm
SIZE: 23.0-28.5cm
INSOLE: Arch fit system
\83,600
For the 2024-2025 season, the board is ultra-lightweight and soft, and paired with the original INTUITION inner for an excellent fit. For the 2025-2026 season, the introduction of the "W" makes it even easier to handle, and it will be suitable for all ages, from juniors to women's park skiers to seniors
FUTURE W INTUITION PRO
FLEX: 75
LAST: 100mm
SIZE: 23.0-28.5cm
INNER: INTUITION
INSOLE: Arch fit system
\70,400
The shell material is the same as the "FUTURE," but it's lightweight and has a soft flex of 75. The buckle is made of poly-reinforced carbonate, which makes it easier for the boot to twist in accordance with freestyle movements, making it suitable for a variety of situations. It covers everyone from female freeskiers to park riders who pursue more style, to experienced freeskiers who want more control
The spread of Recycle and rental boots
Since the 2023-2024 season, GEN FACTORY has been working on developing rental boots made from recycled materials with an emphasis on the SDGs. Three seasons have passed since the launch, and in addition to the first generation of junior boots, adult boots have also been released. This initiative in support of the SDGs has been gaining support, and an increasing number of ski resorts are adopting it
These boots actively use recycled materials, with the shell and cuff components being made from recovered plastic and recycled materials collected directly from production sites. Up to approximately 50% of the weight of the shell alone is made up of recovered recycled materials. Finally, GEN FACTORY's unique original resin blend manufacturing method has succeeded in creating a safe, secure, and sustainable product
Information
GEN FACTORY
Official website: https://genfactory.jp/
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