The ski brand "Simply." began expanding into Europe in 2023. The brand is a handmade ski manufacturer that uses 100% renewable energy at its factory in the Swiss mountain resort of Verbier. It has been decided that the brand will expand into Asia for the first time from the 2024-2025 season
Laurent De Martin and Sampo Vallotton who have left a legacy of impressive riding in Level 1 Production's video works . Having received support from major brands for many years, the duo felt that "high-performance materials are mass-produced and mass-consumed, over and over again."
Tired of mass production and consumption, they left their support brands and launched "Simply." With the concepts of "You're Shredding. Smile." and "Simply. Recreation Club," they created skis that are not just for competitive skiing, but are also for skiers who simply want to enjoy skiing more, so that they can share fun and smiling moments with friends who love skiing
In Japan, it is a premium brand with limited retail outlets
In addition to the concepts mentioned above, Simply. also values maintaining brand power. They have put a stop to mass production and mass consumption, and maintain brand power by encouraging users to use their products for a long time. They say they will not change models every season.
Furthermore, they want to avoid off-season discount sales as much as possible, and products can only be purchased from retailers that respect the brand's intentions.
By the way, the official website has an online store, but shipping to Japan and other Asian countries is not available
Three models with distinctive fishtails
The Simply. lineup consists of three models. All models feature a cork-filled spatula made from recycled wine stoppers in the nose of the ski, which is durable, lightweight, and helps to reduce vibration.
The core also features Next Core© technology, which combines a high-density wooden stinger with lightweight wood. This results in lightness, responsiveness, stability, and carving ability.
The base is made of high-density polyethylene (sintered PE-UHWD), which provides excellent gliding performance and ease of maintenance. The edges are also wide, allowing for frequent edge grinding without any problems. This also contributes to overall durability.
The top sheet design is simple and timeless. We also paid special attention to the printing on the top sheet, reducing the amount of ink used and printing the graphics underneath the top sheet. This means there is no need to worry about the design fading
The Simply.'s distinctive fishtail design provides greater responsiveness and drive during turns. The easy-to-use flex continues all the way to the tail, allowing you to enjoy the entire turn. Furthermore, the board's shape perfectly fits the POMOCA tail clip, making it convenient for comfortable hiking
Simply.'s main concept model "Recreation."
This model is called a genderless, categoryless ski, and can be enjoyed by anyone in any situation. It is lightweight and can also be used for touring. It is available in four sizes: 160cm, 170cm, 180cm, and 190cm
If you want to carve high speeds on the piste, try the "Carver."
If you spend a lot of time skiing on groomed runs, this is the model for you. In keeping with the Simply brand concept, this board allows for a little kick on the tail for switch carving without any issues. It comes in three lengths: 160cm, 170cm, and 180cm
New powder machine for the 2024-2025 season: "Celebration."
When powder falls, it's time to celebrate! This fun-loving model lives up to its name and is a new powder freeride model unveiled for the 2024-2025 season. Next Core© technology delivers strength and rigidity to your ride despite its light weight. Ample rocker and a pronounced fishtail enhance the buoyancy and playfulness of powder, making this the perfect model for a day of tons of fun. Available in three lengths: 171cm, 179cm, and 187cm
If you're interested in trying out a particular model, come along for a demo ride starting in December 2024. WapanSkis, the Japanese distributor of Simply., will be holding a demo ride tour where all Simply. models and sizes will be available.
Why not check out the hot new skis this winter?
Information
Simply.
Official website: https://simplyrc.co/Official
SNS: Instagram