How much does it cost to spend on gear this season? We asked 120 people at the Ishii Sports "Custom Fair" Tokyo venue

2025/06/18

Ishii Sports' Custom Fair, an early pre-order sale event for the 2025-2026 new ski models, was held in Tokyo from June 13th (Friday) to June 15th (Sunday), and our editorial team conducted an exit survey of attendees. We asked about the amount of money people will be spending on ski gear this winter, as well as the brands and products they are looking forward to purchasing. Let's take a look at the interesting responses from 120 people

INDEX

The two questions asked

This is the entry area of the Custom Fair Tokyo venue. The editorial staff waited here to greet visitors

The Ishii Sports Custom Fair, an annual event that marks the start of the season, attracts a wide variety of visitors, from athletes who are serious about competing in competitions, to casual skiers who enjoy skiing on the slopes, and families with children. This year, the venue at Ikebukuro Sunshine City Exhibition Hall A was once again packed with visitors. Our editorial team posed the following two questions

❶How much do you plan to spend on skis, boots, clothing, accessories, etc. this season?
There are three options: Up to 50,000 yen | 50,000-150,000 yen | Over 150,000 yen

❷What brands and products are you looking forward to at this Custom Fair?

The 120 respondents were:

We had them stick stickers on items according to their budget. Blue stickers are for men, red stickers are for women. You can instantly tell which budget zone has the most people

Gender | Age

Of the 120 people surveyed in the exit poll, 84% were male and 16% were female. Although a conscious effort was made to reach out to more women, the overwhelming majority of visitors were male. In terms of age, the majority were in their teens and twenties, and were members of university ski clubs. This custom fair is well-known as an annual event for student skiers. Other than that, roughly half were in their 40s and 50s. This seems to be a very similar demographic to the actual age group of the skiing population today

How much should you budget for ski gear this season

Of the 120 people who responded, 43% said the largest amount was in the 50,000 to 150,000 yen range. This probably means a single ski (if you haven't thought about bindings) and new boots. Next was over 150,000 yen. If you add a ski and boot set-up, clothing, or buy multiple large items, it's natural that at the current price range the total will exceed 150,000 yen. Even so, this only accounted for 35% of the total. The smallest amount was under 50,000 yen. Are you planning to just buy a helmet, goggles, and gloves this season? (Although some helmets and goggles cost over 50,000 yen...)

During the interviews, many people said things like,
"I'd really like to buy more, but with the current high prices, it costs a lot of money, so I'll just have to settle for one item this year
," "I bought my skis last year in anticipation of prices going up this year," and
"The only things I can easily buy are goggles and gloves..."

What do you think of these results?

What item do you want to buy?

We asked people what items they would like to buy within their budget. Out of 100 respondents, 45 chose skis, followed by boots and clothing. As expected, skis, which are constantly evolving with improved functionality and new graphics every year, are the most popular choice for people looking to buy new skis. Changing the skis you use allows you to enjoy a new sensation when gliding

We asked people who want to buy boards and those who have already bought boards
what their favorite brands are.

"I ordered it today!" 4 out of 100 people said of the "ATOMIC REDSTERS9i"

OGASAKA is strongly supported by the fundamentalists

The SALOMON booth was spectacular, with a wide selection of interesting models

We asked people who want to buy boots and those who have already bought them what
their favorite brands are.

REXXAM was overwhelmingly popular among boots

The LANGE booth, which has strong support from alpine enthusiasts, was also a huge success

It seems that many customers came to buy K2's dual BOA boots

There were plenty of boots to try on at the ATOMIC booth

We asked people who want to buy clothing and those who have already bought clothing what
their favorite brands are.

ZUICA was the most popular clothing brand among a wide range of age groups

DESCENTE is extremely popular among students who wear it as a top demo

The color pattern is popular among athletes as it looks great in the snow

MAMMUT is an outdoor brand that has been attracting attention

I bought this!

"I want this Descente wear. I'll buy it!"

The brother and sister purchased the "SALOMON S PRO ALPH" boots, while their mother purchased the "REXXAM REVO100" boots

Many people at the venue happily told us, "I made a reservation at this customization fair!"

"I was hesitant during the test rides during the season, but after listening to explanations from Ishii Sports staff and the manufacturer at the venue, I decided to buy it."
"I wasn't really in the mood to spend money this season, but when I came to the venue, I wanted it after all and bought it."
"It's almost like I'm on a budget. If it's good, I have to buy it!" This is

an early order event for the 2025-2026 new models, where people who love skiing gather. Why not go and check it out?

Interview cooperation: Ishii Sports

"I came here to look at a visor helmet because I want to buy one."

Matsuoka Gloves' three-finger gloves are selling like hotcakes, and the staff is overwhelmed

Custom Fair New Ski Model Early Reservation Sales Event

Click here for details (Custom Fair official website)

Ishii Sports
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