ARC'TERYX MUSEUM, the largest experiential event in ARC'TERYX history, will be held from April 20th (Saturday) to May 5th (Sunday).
"ARC'TERYX MUSEUM" is the first brand experience event organized around the brand purpose "LEAVE IT BETTER".
Experience the Canadian brand's worldview and philosophy over three floors.
Content introduction
Who We Are
Arc'teryx was born in Vancouver, Canada. You can experience the brand's world view through a video installation that explains why it was chosen here, along with images of the beautiful and harsh mountains of the Coast Mountains and its design and production base.
Product innovation
Arc'teryx has produced many products. We selected three products that represent Arc'teryx from among them. You can see the evolution of the product through illustrations, catalogs, and other materials and videos from the time of development.
ARC'HIVES
This exhibit features over 100 valuable products from the 1990s to the present day, all with the cooperation of a wide variety of owners, including mountain guides, professional writers, general users, and Arc'teryx dealers. Each product is displayed along with an episode that changed the owner's world.
A special talk session was held during the media preview day to coincide with the event.
Guests included Darren Ritten from Arc'teryx headquarters, mountain guide Takahiro Ishizawa, and telemark skier Hitoshi Ishibashi, all of whom livened up the venue. The gear of guests Ishizawa-san and Ishibashi-san will also be on display, so let's go to the venue and read the stories behind the gear.
by scanning the QR code.
ReBIRD™ program
ReBIRD™ is a system that promotes circulation through the power of design. ReBIRD™ has three programs: "Re CARE™" for product repair and maintenance; "ReGEAR™" (not yet available in Japan), which encourages product reuse. And then there's ``ReCUT™,'' which upcycles products that would otherwise be thrown away and turns them into new gear.
In a space inspired by the ReBIRD™ counters available at some Arc'teryx stores, the ``ReCUT™ workshop'' will be held in collaboration with ``NewMake,'' a creative community where companies and individuals co-create with the theme of sustainability. Focusing on jackets, we will turn discarded products (that could not be stocked in stores) into name tag work and pocket pouches.
Information
ARC'TERYX MUSEUM
April 20, 2024 (Sat.) - May 5, 2024 (Sun./Holiday)
Hours: 11:00-19:00
6142HARAJUKU 6-14-2 Jingumae, Shibuya-ku, Tokyo Cranes 6142
Event HP
ARC'TERYX
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