-
"Making the impossible possible": The tough and luxurious "DEFENDER" 2026 model announced | Junichi Okada appointed as brand ambassador
-
From May 21st (Thu) to 24th (Sun), 2026, SKI SHOP Vail will be holding a "BC WEAR FAIR," an early reservation sale for BC wear! Get the wear you want before it's gone!
-
BOA Technology celebrates its 25th anniversary
-
The BC freestyle championship "Natural Selection Ski" finals were held in Alaska
-
EOC Japan, the company behind K2, MARKER, and RIDE, is recruiting new members
ZAG's best-selling "UBAC 95" gets a long-awaited update! | '26-27 New Model Information
skis
Test ride review of OGASAKA's premium model "U-XX/BL"
skis
Dominate the mountains with this one bike. What does the "JONDANO COBRA," inheriting the JONDANO lineage, aim for? | Bluemoris '26-27 New Model Information
skis
Test ride review of ATOMIC's best-selling on-piste ski, the "Redster S9i Revoshock S"
skis
A sharp blade enveloped in a new dimension of silence. Introducing the FISCHER "THE CURV NOIZE DTX"! | '26-27 New Model Information
Gear Items
Beyond asymmetry. ELAN's "ACE Collection" undergoes a complete model change! | '26-27 New Model Information
skis
The snowmelt continues unabated. If you're planning a spring backcountry trip, go as soon as possible! | Kiso Komagatake/Senjojiki Backcountry Report, April 12, 2026
Report
K2's "RECON & Anthem" further evolves, fueled by the pride of a BOA pioneer | '26-27 New Model Information
ski boots
BLACKCROWS "vena cor" - A "wild bird" that can conquer all terrains | '26-27 New Model Information
skis
LINE's innovative "CONCEPT" sees a stunning debut with "POISSON"! | '26-27 New Model Information
skis
Learn from the pros: How to care for and store your skis and snowboards during the off-season
How-to/Know-how
Ski resorts where you can enjoy spring skiing, open from April to May (Golden Week) | Discounts on lift tickets available [Updated 2026.4/3]
By theme/purpose
ZAG's best-selling "UBAC 95" gets a long-awaited update! | '26-27 New Model Information
skisTest ride review of OGASAKA's premium model "U-XX/BL"
skisDominate the mountains with this one bike. What does the "JONDANO COBRA," inheriting the JONDANO lineage, aim for? | Bluemoris '26-27 New Model Information
skisTest ride review of ATOMIC's best-selling on-piste ski, the "Redster S9i Revoshock S"
skisA sharp blade enveloped in a new dimension of silence. Introducing the FISCHER "THE CURV NOIZE DTX"! | '26-27 New Model Information
Gear ItemsBeyond asymmetry. ELAN's "ACE Collection" undergoes a complete model change! | '26-27 New Model Information
skisK2's "RECON & Anthem" further evolves, fueled by the pride of a BOA pioneer | '26-27 New Model Information
ski bootsBLACKCROWS "vena cor" - A "wild bird" that can conquer all terrains | '26-27 New Model Information
skisLINE's innovative "CONCEPT" sees a stunning debut with "POISSON"! | '26-27 New Model Information
skis
KASTLE has released boots equipped with the innovative "RYF" system that "remembers the fit"!
ski boots
VÖLKL REVOLT Collection "REVOLT112" is now available! | '26-27 New Model Information
skis
SALOMON's new boots, "S/PRO ALPHA C BOA 130 BLUE," try-on review
ski boots
A snow village creates the future with water—the challenge of the Honzawa Small Hydroelectric Power Plant in Nozawa Onsen
Interview
100 Days of Skiing Executive Officer, Smile Resort Tatsuya Yagi
Interview
Nomugi Toge Ski Resort: Harsh nature and warm people, where skiing and the mind are at their best
Interview
Olympic Ski Cross: Ryo Sugai | Turning the Disappointment of Beijing into Strength
Interview
Olympic Ski Halfpipe Skier Touma Matsuura Takes on the Challenge with His Signature Trick, the "Octopus Grab"
Interview
"Walking socks" that connect your body naturally through your feet - socks made by mountain guide Asahi Ryuta are complete!
Interview
It would be a shame to not know about it. You'll be amazed by the "Hida Nagareha Ski Resort"
Interview
Amazing powder snow. Touring Sakae Club Ski Resort
Interview
Exploring the SAJ National Team Coaches: Moguls Edition (Part 2)
Interview
Exploring the SAJ National Team Coaches: Moguls Edition (Part 1)
Interview
The skier known as "the best in Japan" | Godai Sakamoto's aggressive skiing life
Interview
Daisuke Shirakawa, the powerful coach who took a skier from zero experience to a Chinese Olympic athlete in just 3 years and 4 months, and the other world he sees in his challenge
Interview
Learn from the pros: How to care for and store your skis and snowboards during the off-season
How-to/Know-how
[New Project] Kenji Kono will diagnose your skiing in "Ski Doctor" and is looking for skiing problems
How-to/Know-how
6 things BC skiing enthusiasts should do to get into the winter swing! [Tokyo Metropolitan Edition]
How-to/Know-how
Kono Kenji's POWDER TIPS: Overcome the problem of skis not lining up and turns not falling forward on uneven ground or bad snow!
How-to/Know-howKenji Kono's POWDER TIPS: Overcome the fear of uneven terrain and powder!
How-to/Know-how
The growing popularity of tree runs: their appeal and how to ski
How-to/Know-how
What is backcountry skiing? | What beginners need to know
How-to/Know-how
What's so fun about MTB? How skiers spend their off-season at Hakuba Iwatake MTB Park
How-to/Know-how
How to wash ski and snowboard wear - Clean it as soon as the season is over!
How-to/Know-how
Backcountry Introduction: How to Use an Avalanche Backpack by Lost Arrow Backcountry Ski Gear Experience
Backcountry Gear
Backcountry Introduction: How to Use a Beacon by Lost Arrow Backcountry Ski Gear Experience
Backcountry Gear
Backcountry Introduction: How to Use Ski Crampons by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how
Ski resorts where you can enjoy spring skiing, open from April to May (Golden Week) | Discounts on lift tickets available [Updated 2026.4/3]
By theme/purpose
The fastest lift in Japan has been newly installed! Cupid Valley offers a level of satisfaction that is second to none
Joetsu
Yuzawa Base | A recommended city-based ski trip
By theme/purpose
Yuzawa Base | Recommendations for a round-trip ski trip based in the city [Shops around Yuzawa]
Yuzawa and Minamiuonuma
Nagano Base | Recommendations for a city-based skating trip
By theme/purpose
Nagano Base | Recommendations for a city-based skating trip [Shops around Nagano]
Shinetsu
Shinetsu Area | "A hot spring to stop by after skiing!"
By theme/purpose
Joetsu/Myoko base | A round-trip ski trip based in the city
Joetsu
Tohoku Area | "Hot Springs to Stop by on Your Way Home from Skiing!"
Tohoku
Morioka Base | Recommendations for a round-trip skating trip based in the city
Tohoku
"Hot Springs to Stop by on Your Way Home from Skiing!" in Asahikawa, Hokkaido
Hokkaido
Asahikawa Base | Recommendations for a round-trip skating trip based in the city
Hokkaido
'26-27 Ski Test Ride Event Information | Try out next season's models early! [Updated 3/28]
TOPICS
Ski test ride "SKI DIG". How to ski at Kashimayari Ski Resort Family Park
TOPICS
Testing the performance of "HOTRONIC" heat socks, the racing gear used by top athletes
TOPICS
Arc'teryx envisions a future of "no waste manufacturing." ReBIRD™ leads the way in circular aesthetics
TOPICS
Enjoy winter mountains more freely and safely—Hoshino Resorts Tomamu's "Winter Mountain Liberation Declaration" transforms Japan's snow mountain culture
TOPICS
Highlights of the "Freestyle Ski Aerials" Competition - Milan-Cortina 2026 Olympic Games
TOPICS
Gear Trusted by Olympians to Support the World's Best Tricks | Men's Ski Slopestyle
TOPICS
'26-27 We are looking for ski test ride reporters
TOPICS
Highlights of the Snowboard Slopestyle Competition at the Milan-Cortina 2026 Olympics
TOPICS
Five Japanese riders win spots at the first-ever FIS Freeride World Championships
TOPICS
Highlights of the Snowboard Big Air Competition at the Milan-Cortina 2026 Olympic Games
TOPICS
Highlights of the "Freestyle Skiing Slopestyle" Competition - Milan-Cortina 2026 Olympics
TOPICS
Skiing made pipe tricks possible for Olympians | Men's Halfpipe at the Milan-Cortina Olympics
column
Weekend powder forecast (2/20-2/23): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column
Weekend powder forecast (2/12-2/15): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column
The evolution of tricks continues to this day! Who will reign supreme in freestyle skiing? | Milan-Cortina Olympics
column
Weekend powder forecast (2/6-2/8): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column
"Who will make history?" as seen in the Milan-Cortina Olympics: Europe's alpine skiing craze
column
"The Strongest in History" All-Japan Snowboard Coach Tatsuki Inamura Discusses Japan's Strength and the Frontline of Sport Evolution | Milan-Cortina Olympics
column
"The Truth About the Gear That Supports the World's Fastest Alpine Skiing" Seen at the Milan-Cortina Olympics
column
Weekend powder forecast (1/30-2/1): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column
Weekend powder forecast (1/23-1/25): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column
Weekend powder forecast (1/16-1/18): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column
Bears during ski season: hibernation and what to know about the backcountry
column
The snowmelt continues unabated. If you're planning a spring backcountry trip, go as soon as possible! | Kiso Komagatake/Senjojiki Backcountry Report, April 12, 2026
Report
"Tsukasa Home POWDER FREERIDE '26," a powder snow festival held at Kiroro Resort for 16 years, aims to pass the baton to the next generation
Report
Freely explore the mountains and fields. A field tour of "BC Cross-Country" skiing and skiing with ease
Report
A TOUGH LUXURY Journey to Appi Kogen in a DEFENDER 130
Report
Freely explore the fields and mountains. Exploring the charm of "BC Cross Country"
Report
Backcountry guides reveal the reality of the situation
Report
Skiing in the snowy country in midsummer! My first experience at "Kagura Summer Slope"
Yuzawa and Minamiuonuma
How much are you planning to spend on gear this season? We asked 120 people at Ishii Sports' Custom Fair in Tokyo
Report
Jeep® Commander supports your active lifestyle
Report
Report on "YUKIGOI Mountain Clean 2025" with skiers and snowboarders who truly love the snowy mountains and Maiko
Report
Season Playback "Tsukasa Home POWDER FREERIDE '25 with Bonz Crew" will be held! 2025/2/15.16 @ Kiroro Resort
Report
What is the Alpen Group's "Members Only" "New Model SKI Test Ride and Order Event"?
Report
