The epoch-making lens "TUNED LENS" that appeared from ELECTRIC in the 2022-23 season. This lens removes certain colors from the wavelength of light that cause eye fatigue such as blue light, and make unevenness on the snow surface difficult to see due to diffused reflection, making the light that enters the eye easier and more convenient. It will tune you. Its excellent performance makes it easy to clearly see the ever-changing snow surface conditions and terrain irregularities. This TUNED LENS has evolved further in the 2023-2024 season.
Blue light reduction improves contrast and comfort while protecting your eyes. Contrast and clarity were further improved by adding strength to the hues of yellow, red, and green. This evolved TUNED LENS is used in the popular ROTECK, KLEVELAND II, EG2-T, and the new model PIKE.
Model with TUNED LENS
ROTECK
Color: AUXIN PURPLE/BLACK Lens: ATOMIC MINT CONTRAST ¥28,600
Outriggers without side frames create a wide width in the horizontal direction, and the field of vision is overwhelmingly wide. The area is the largest level in the history of ELECTRIC! Made of TPU (Thermo Plastic Urethane) material that does not harden even at low temperatures, it is soft and adapts to the face even in the extremely cold weather conditions of snowy mountains. There is a slit in the nose bridge, so it fits any face shape.
New model of goggles "CAM" appeared
CAMs
Color: CANNA SPECKLE Lens: ¥28,600
Inspired by the goggles of the early 90's, the CAM debuted in the 2023-24 season with its sophisticated texture and proportions. While there is a somewhat nostalgic atmosphere, it is equipped with the latest technology in terms of functionality. The lens is a matured cylindrical lens, with 100% UV cut, anti-fog and anti-scratch hard coating, and the field of view is not lacking. Ventilation is also applied to the frame, so it can be worn over glasses. There are 5 variations, and I want to choose the color of the strap and lens.
Apparel lineup unique to ELECTRIC
There are many fans who say that the stylish design and the electric culture that is fragrant in the background of the brand are irresistible. Apparel that expresses the sophisticated sensibility unique to ELECTRIC is also very attractive. ELECTRIC presents a diverse lineup of apparel, including accessories, from town to snowy mountains. Why don't you touch the world view?
An eyewear brand born in San Clement, California, USA in 1999. The founder is Kip Arnett. He is the son of the famous Greg Arnett, who created the favorite of BEASTIE BOYS and others and achieved majorization of the extreme sunglasses brand. He was also heavily involved with legendary snowboarder Peter Line.
Sophisticated design and brand image are always high quality and pursued by the new generation, and have gained tremendous support in the fashion scene, especially in California, and many actors and musicians (Fergie, Venezio Del Toro, DIRTY HEADS, etc.) ) is wearing it and is making headlines in the media. Recently, the field has been expanded to include FISING and GOLF.
