The "VIVID lens" was jointly developed with ZEISS, a world authority in the field of optics. State-of-the-art safety technology "SPHERICAL" developed in partnership with MIPS. "GIRO" always brings new ideas to helmets and goggles. From such "GIRO", 4 collaboration models for the 22-23 season will appear.
Realization of four impactful collaborations
'22-23 season, GIRO announced four exciting collaboration models. Collaboration with global musical instrument maker FENDER, analog liquid light artist MAD ALCHEMY, POW, which is working on climate change, and Swiss kids brand NAMUK, all of which have realized sensational, bold and vivid collaborations in products. .
GIRO x FENDER
"FENDER" attracts guitarists and bassists all over the world. Fierce, fierce and bold, sometimes mellow and emotional... The vivid play that FENDER's instruments make possible is for those skiers who want to push their limits and attack more aggressively, but sometimes also want to immerse themselves in flowing cruising.・It resonates with the passion of snowboarders. As you can see, the goggles designed by GIRO together with FENDER are stylish. Let's expand the image of this world view in the video.
GIRO×MAD ALCHEMY
For more than half a century, the Fillmore, Monterey POP, and San Francisco music scenes have had a major impact on culture, thought, and fashion around the world. These symbolic music are basically the same as free skiers who pursue freedom and powder, and ski bums who love skiing.
GIRO welcomed MAD ALCHEMY, an analog liquid light artist who has collaborated with world-famous musicians from the early 1970s to today, as a design team to develop a collaboration model. Psychedelic music and snow gliding hedonism are beautifully combined to create such a stimulating design work.
Check out the video below to see the background behind the creation of this fiery, colorful and energetic design.
GIRO×POW
GIRO and POW (Protect of Winter) have been collaborating for six years now. For GIRO, collaborating with POW is about being environmentally conscious and helping outdoor enthusiasts secure their cherished playgrounds and lifestyles. A portion of the sales of this collaboration model Grid Spherical helmet and Contour goggles will be donated to POW's climate change activities. If you are interested in protecting the environment, the GIRO x POW collaboration helmet and goggles are the first step in your environmental efforts.
GIRO×NAMUK
A collaboration model for outdoor-loving kids aged 2 to 12 was developed with the Swiss brand Namuk. Designed to give kids more comfort and daring challenges on the snow. A perfect fit, optimal vision protection, and a child's adventurous spirit. Sophisticated coloring is also a confident work.
◆ Official website: http://giro-japan.com/