We create products that exhibit stable performance in any environment. NORRØNA was born based on that wish. In the 2021 season, the flagship model <Lofoten> underwent a full model change.
Brand icon , full model change
Among brands, <lofoten> is a category that excels in functionality such as breathability and durability, and is suitable for a variety of mountain lifestyles, from hiking to heli-skiing.
The 21st season products underwent a full model change in pursuit of even higher functionality. Minor parts such as the beacon pocket have been changed, the Gore-Tex material of each product has been renewed, and the thickness of the fabric has also been significantly reviewed. In addition, Gore-Tex Pro plus, which will be new to the series, will appear in the 21st season.
Right) lofoten Gore-Tex Pro Pants S-XXL | 4 colors | 74,000 yen + tax
This has established itself as a brand icon for skiers and snowboarders.series. Compared to the predecessor model, we changed to Gore-Tex fabric with higher breathability and moisture permeability, Increases fabric thickness. As a result, it has evolved into a more durable and comfortable wear.
The newly added long front zipper not only promotes ventilation when opened, but also allows quick access to the beacon.
The pants have also been redesigned with new materials for the fabric and edge guards. Furthermore, by adopting a cutting pattern that reduces the joints between fabrics, In addition, it has evolved into a highly durable piece while improving ease of movement.
Right) lofoten Gore-Tex Pants S-XXL｜4 colors｜59,000 yen + tax
The jacket uses 40 denier GORE-TEX 3 layers, which is lightweight and has excellent breathability.
The lining uses RGR interlock backer jointly developed with Gore-Tex to improve soft comfort and weather resistance. The pants have a slightly narrower silhouette than the above "Pro". A large mesh ventilation zipper on the side and a snap button on the hem adjust the aperture to prevent the hem from dragging.
NEW ANORAK INSULATIONJacket. By coating the Primaloft Gold batting with airgel, the world's lightest insulation material, this anorak increases heat retention while reducing weight. Ripstop Nylon Cordura, which has excellent durability, wind resistance, and water repellency, is used for the surface fabric, and GORE-TEX 2L reinforcement is added to the shoulders, lower body, and cuffs. It has a slightly loose silhouette that can be worn over the shell.
Why NORRØNA creates high-performance products
In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began manufacturing durable outdoor equipment in search of something that could be used in Norway's harsh and harsh natural environment.
From that time, Jorgen established the philosophy of the Norona brand, "Pursue the best technology and deliver products that demonstrate the ultimate performance," and started manufacturing.
This intention has been firmly inherited even 90 years after his founding. All products are tested by professional skiers, guides and climbers on mountains around the world. And only when they are satisfied with the product will it be released. This is because we believe that if we do so, our products will be recognized by outdoor enthusiasts around the world.
NORRØNA's snow wear products are broadly divided into four categories. Each category is named after a place in Norway, with activities and lineups that match the characteristics of each region.
lofoten = BIGMOUNTAIN FREERIDE
tamok = BACKCOUNTRY FREERIDE
lyngen = SKI TOURING
trollveggen = WORKWEAR FOR THE MOUNTAIN / ALPINE CLIMING
Let's follow categories other than lofoten in order.
<tamok>I want to wear it on days with deep powder
A collection inspired by tamok, a powder area located in northern Norway. <tamok> is a mysterious powder area with a 30km long valley in the city of Ballsfjord in northern Norway. Boasting an abundant amount of snow, it has been attracting attention in recent years for its large number of snow bums.
This model features the latest Gore-Tex technology, a long jacket, and a unique design with a bib that covers the chest. features for backcountry and freeride rigors and the harsh climate of northern Norway
tamok Gore-Tex Pro Bib S-XL | 4 colors | 74,000 yen + tax
The jacket has a loose The shoulders and elbows are reinforced with a 200 denier fabric that is both highly durable and breathable.
Equipped with chest ventilation with mesh, large Napoleon pocket, hand cuffs to prevent snow from entering, and underarm ventilation. Bib pants have versatility that can be used not only on powder days but also until early spring. The whole is sewn with thick 200 denier fabric and has high durability. The side zippers serve as ventilation with mesh to prevent snow from entering, while the left zipper can be opened all the way to the top of the bib. This eliminates the awkwardness of putting on and taking off bib pants.
<lyngen>action wear
The Lingen Alps, located in Tromso County in northeast Norway, is a rugged mountainous region.
It is known as a mecca for mountain ski tours. Here, several large glaciers spread out over the field, and are visited by climbers and hikers in the summer. From this magnificent landscape, Lingen's concept [Ski Mountaineering -Climbing alpine with lightweight equipment and downhill from the peak-] was born.
The Lingen line
ski touring and trekking Gore-Tex C-knit™ on the shoulders, sleeves and collar enhances freedom of movement and durability, while Gore-Tex Active 2.0 provides breathability in areas of low movement and heat build-up .
<trollveggen>A more durable suit
The alpine climbing series "trollveggen" is named after Norway's proud 1000m class northern wall Trollveggen. climbers difficult environments and boasts the brand's highest peak durability and functionality.
In 1979, three Norwegian climbers wore trollveggen jackets and made the first ascent of the Trollveggen Swedish Route in the coldest winter in two weeks. Since then, this wear has continued to be chosen by cutting-edge alpinists, and is a favorite for daily work wear, as well as for harsh climbing fields, as well as for big mountains.
A jacket with outstanding durability Ergonomically cut for more efficient movement and designed with fewer seams. By reducing the number of parts exposed to the outside as much as possible, the possibility of unexpected failure is reduced .
20-21 Feature Topics
Introducing Plus, lofoten with even more functionality
Right) lofoten Gore-Tex Pro Plus Pants S-XL | 3 colors | 95,000 yen + tax
The most durable and breathable jacket in the entire NORRØNA lineup. The main zip, which has a characteristic appearance, and the front zip, the underarm, and the back of the upper arm are three ventilations that create air flow and instantly release the heat inside. The front bench has a Velcro-opening entrance for quick access to the beacon.
Lofoten Gore-Tex Pro Anorak New Limited Edition
Anorak type jacket. It uses Gore-Tex Pro for the membrane and has excellent robustness. The long silhouette protects the buttocks and prevents deep powder from entering the wear. from
Click here for the full lineup of NORRONA.
http://www.full-marks.com/norrona/