FW, a new brand that landed in Japan for the first time in 2019. Although it is a highly functional wear that is supposed to be worn in the mountains of the Alps, it also has a design that can be worn in the city.
Birth of FW and Concept of Product Making
FW brand manager Olivier Gouvy was born and raised at the foot of Mont Blanc in France.
He has been engaged in outdoor brands for over 20 years and launched FW based on his experience. FW is designed based on his lifestyle concept of "a life where the city and nature are seamlessly connected". The clothing worn in the mountains has a simple appearance based on earth colors so that it can be worn in the city, and many conveniences are hidden on the surface.
Snow wear lineup
The clothing line-up is simply grouped into three categories.
"CATALYST" with primaloft batting enclosed
"MANIFEST" of shell type
"ROOT" which plays an active part as street clothes
<CATALYST>Freestyle model with padding
the taste of freestyle skiing with high technology, pursuing functional beauty while being fashionable. By adopting long jackets and coloring not found in other brands, we have created an image of ski wear that has never existed before.
CATALYST 2L PANT-WPS XS-XXL | 4 colors | 39,000 yen
PrimaLoft Black Insulation Eco, which is excellent in heat retention, is enclosed in the batting, giving it excellent warmth. While the front side of the jacket has a large pocket, there is also a pocket on the back side that is just the right size for storing a music player.
<MANIFEST>Various functions packed in simplicity
The manifest isA flagship model designed to maximize performance regardless of weather or location for backcountry enthusiasts.
Two types of 3-layer and 2-layer structures can be selected depending on the application.
In addition, the "TOUR" category has been added to the 3-layer type from this season, and items for users who prefer backcountry are being developed. Like the FW that advocates minimalism, the appearance is very simple, but Olivier is everywhere in each product. ofIt is finished in a series that can be said to be the true value of the brand full of ideas.
MANIFEST TOUR 3L BIB-WPS XS-XXL | 2 colors | 54,000 yen
A new TOUR model added this season. A model that uses highly elastic fabric with improved waterproof and moisture permeability to enable action in harsher environments. It is a line that is the face of the brand that combines function and design at a high level.
<ROOT>Utility wear that is widely used in snowy mountains
The roots of fashionable design. The design incorporates the characteristics of products that have influenced the brand so far. In terms of functionality, it uses a waterproof and breathable material that is perfect The lineup also includes fleece and shirts that can be worn as layering or as casual clothes. This lineup connects the city and the mountains more seamlessly.
A 3-layer jacket made of waterproof and breathable material with a high collar that covers the mouth. mountain or in the city, and the zippered side pockets are designed to fit directly into your trouser pocket. The cuffs are adjustable with Velcro, and are functionally finished with attention to appearance.
In the video below, the home country representative introduces the brand concept and recommended products.
Click here for the full FW product lineup
https://fwapparel.com/