Boots with a completely new direction have appeared from GEN FACTORY's <RIDERS MODEL>, which reflects the voices of riders to the maximum. That is "FUTURE," which was developed together with Kosuke Kusakari.
INDEX
- The current progression of the riders model. Kosuke Kusakari model "FUTURE"
- Raising the rider's voice more than enough <RIDERS MODEL>
- Supporting Japan's freestyle ski scene from the ground up
- Premium model "BLACK LABEL"
The current progression of the riders model. Kosuke Kusakari model "FUTURE"
Kosuke Kusakari, originally from Hokkaido, is currently based in the Okumino area and is the only Japanese member of the ON3P Regardless of the size of the park item, he is a rider who gets reactions from all over the world if he uploads a video of his sharp riding style to SNS.
That riding style caught the eye of Tokunori Sasaki, and it was two years ago in 2018 that GEN FACTORY support began. Since then, the concept of this model has begun, and development has begun. Kusakari's riding style is attractive with pop and sharp tricks. Boots that maximize his movement must satisfy the contradictory elements of being responsive, flexible, and yet lightweight.
After repeated trial and error, the one answer we arrived at was to use a new material for the shell. It is a lightweight shell made of a new material that uses thermo-moldable thermoplastic. Combined with the INTUITION inner made by "GEN FACTORY", we have created a boot that is flexible yet responsive, yet light. Here are his comments.
“The flex is not too soft, so it responds well to the ski and makes it easy to move sharply. The flexibility in some areas makes it easy to maintain a good position and you can do all kinds of movements without hurting your shins. I was involved in the development, so it's only natural that I like the sense of balance.
Supporting Japan's freestyle ski scene from the ground up
Established about 50 years ago, "GEN FACTORY" has been sticking to the concept of "ski boots that suit Japanese people" since its birth. Beginning with researching Japanese foot patterns, we have continued research and development at our own factory, such as shell last width and material research. Based on this background, through careful communication with top riders, we have created riders models that fit individual styles. These models can be said to be the essence of "GEN FACTORY".
Yuji Nagai (aerial) and Yukako Tanaka (ballet), who participated in the 1992 Albertville Olympics, became the riders model. After that, mogul players such as Yoshiyuki Ohno, Atsushi Homma, and Hirotora Hara played an active role, and with the participation in the World Cup, the support for the players was strengthened. That's where the "BUMPS 9R" was born. The ultimate is Godai Sakamoto's shocking first appearance and first victory in the World Cup. As a result, GEN FACTORY boots have taken the freestyle ski scene by storm, supporting not only domestic riders but also overseas riders.
After that, as the times changed from moguls, which became more competitive, to freeskiing and freeriding, which have a high degree of freedom and a variety of expression methods, the boots of "GEN FACTORY" continue to change accordingly. .
Raising the rider's voice more than enough <RIDERS MODEL>
This <RIDERS MODEL> is not classified by categories such as moguls and parks.
It is a model that reflects the riding style that riders aim for. Differences in characteristics depending on the structure of the boot, balance of flex depending on the material of the shell, differences in material and performance characteristics of the buckle, and subtly changing the settings of each element create a big difference in riding. Based on the inspiration that the rider feels on the snow, we actively try new materials, iteratively tweak and test to become the boots we aim for.
The 21st season <RIDERS MODEL> has a lineup of 4 models: "GENESIS", "FUTURE", "BUMPS9R/9RS" and "BUMPS8". Each one has a different flex, and depending on the model, you can choose from up to four types of inner boots to fit your foot shape.
One of the features that runs through each model is that it has a ramp angle (tilt angle from toe to heel) that makes it easy for the load to ride on the toe side. This makes it easy to maintain a natural position even if the burn situation changes constantly, and has the advantage of making it easy to perform operations that apply momentary strong force, such as swinging and twisting movements. In addition, in order to protect the safety of the rider, from the beginning of development, we have repeatedly performed detailed tuning such as the use of shock absorbing materials and the development of parts.
Premium model "BLACK LABEL"
"BLACK LABEL" is a limited edition model. It is the perfect model for riding the entire snowy mountain, interweaving freestyle movements such as flying, rubbing, hitting, sliding, and switching.
The 21st season model combines a next-generation plant-derived material Pebax-Rnew and a different material as a shell material to achieve both quick response and flexibility. The power of the skier is fully transmitted, and the stability at high speed is outstanding. In addition, it is also light, so it has been further updated as a freestyle boot.
In addition, the graphics are hand-made airbrush prints, so there are individual differences in the design, which is perfect for skiers looking for originality.
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