Yamamoto Optical is a long-established Japanese manufacturer that boasts high technological capabilities built up over a tradition spanning more than 110 years. We asked goggle brand "SWANS" and sunglasses brand "OUTLAND" about the '24-25 season at "JSP SNOW EXPO JAPAN 2024" (held February 13-14, 2024 @ Pacifico Yokohama).
OUTBACK frame colors are available in 5 colors!
“OUTBACK” is a model that attracted a lot of attention when it appeared last season as “breathing goggles.” Equipped with SWANS' proud "A-BLOW system" and a cylindrical lens with low distortion. For the 2024-25 season, the frame shape and functionality will continue, but the design will be changed and the frame colors will now be available in five colors.
The ``A-BLOW System'' is a feature that allows the lens to pop up from the frame by pushing the side parts of the frame to the front, allowing moisture inside the goggles to escape and providing ventilation. Even in the sidecountry or backcountry, if you hike up for less than an hour, you can climb with the pop-up on, or switch it on and off, and you can ski with clear visibility without fogging.
We also recommend the new yet classic old style “FZ911” and “FZ619”!
excellent lens performance and ventilation functions such as "OUTBACK", "RIDGELINE", "RACAN", "ROVO", ULTRA LENS and photochromic, but for the 2024-25 season, there is a "Taste". A new face has been added.
FZ911
"FZ911" has a unique round silhouette and a classic atmosphere. The large curved shape eliminates blind spots and provides a wide field of vision. The foam in the area that touches your face is soft and three-dimensional, providing a comfortable fit. Adopts a photochromic photochromic lens that responds to the amount of ultraviolet rays and automatically adjusts the brightness of the lens to match the surrounding brightness.
FZ619
It features a frame with a compact size. The shape is an old school silhouette, nostalgic for skiers of yesteryear! The retro feel is irresistible. Because it is small and thin, the distance between the lens and the eye is close, ensuring a wide field of vision. What really catches my attention is the strap of the FZ-619-MPDH, which has the Swan seal and swan emblem on it, which is appropriate for the old school style. It is said that the design is the same as when Yamamoto Kogaku, which celebrated its 100th anniversary, first introduced SWANS to the world. The frame color is also coordinated with the strap, giving it a retro feel that is actually fresh!
Reasonably priced and stylish prim model "HSF-251" helmet
"HSF-251" is newly introduced in SWANS' freeride helmet line for the 2024-25 season. It is a model with excellent cost performance, priced at 19,800 yen, which is less than 20,000 yen. Although the cost performance is high, it has sufficient impact resistance and safety as a helmet.
Another big feature is the front brim. According to the Yamamoto Kogaku staff, it has a ``tight brim,'' which improves the fit with goggles. Even when it's snowing, it prevents snow from getting in through the gap between the goggles and the helmet. It also looks stylish.
OUTLAND - A popular sunglasses brand produced by Kogaku Yamamoto of SWANS.
OUTLAND is a sunglasses brand developed by Yamamoto Kogaku. They have a strong following in outdoor field sports, fishing, and street sports, but they are also popular among skiers and snowboarders, and many snow athletes and backcountry guides say that sunglasses are ``absolutely OUTLAND.'' The reason behind this must be Yamamoto Kogaku's excellent lens technology and the fit and comfort that are unique to Japanese brands and match the Japanese taste. We were introduced to new and noteworthy products that were being unveiled along with SWANS at the exhibition venue.
SELENGA foldable sunglasses that fit comfortably in your hand
OUTLAND's current favorite is the foldable sunglasses ``SELENGA.'' It is small enough to fit in the palm of your hand, but when unfolded, it becomes a regular compact sunglass. Since it uses a titanium frame, it is lightweight and feels very light and comfortable to wear. If you carry it with you, you can use it in an emergency, which is convenient and reassuring. The lenses are SWANS' proud ULTRA LENS, so the quality is guaranteed.
New appearance! "WABASH"
The newly introduced model ``WABASH'' is also one of our staff's favorites. Unlike previous models, it has a hybrid frame of plastic and titanium, making it extremely soft to wear. The frame is shaped to fit the face, making it suitable for people with both large and small faces. Particularly attractive is his ADJUSTABLE NOSE, which can be adjusted to fit the shape of your nose. There are three types of lenses: ULTRA LENS in two colors: ice blue and light green, and photochromic lenses whose brightness changes depending on the amount of ultraviolet rays.
light smoke lenses released in March
A new lens just released this March. The lenses are bright enough to see your eyes from the other side, but they also have polarized light so you can clearly see what you want to see.
Night lenses will also be released. For example, when you're driving at night, you may find the lights of oncoming cars dazzling, but this night lens is an excellent product that cuts out the dazzling white LEDs and makes your vehicle appear brighter than it actually is. If you wear this, it will be safe to drive at night, and you can also use it for night skiing on the slopes.
Information
SWANS
official website: https://www.swans.co.jp/
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OUTLAND
official website: https://yamamoto-kogaku.co.jp/outland/
SNS: Instagram