The flagship model "ARV/ARW" has undergone a full model change! ARMADA | '23-24 new model information delivered!

We asked about ARMADA's 2023-2024 season's hottest new models and topics at the "SNOW SPORTS Joint Exhibition" (February 14-15 @ Pacifico Yokohama).


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The popular "ARV" and "ARW" have undergone a full model change!

2023-2024 season ARV/ARW series | From left: ARW88/ARV94/ARW106 UL/ARV106/ARW116 VJJ UL/ARV116 JJ

At this exhibition, two models of ARMADA's flagship twin chip "ARV" and "ARW" will be exhibited. In the 2023-24 season, the ARV models 88, 94, and 100 came out and underwent a full model change. Until the last time, there were ARV 86 and 96, but they were discontinued and updated.

What are the characteristics of ARV88/94/100?

ARV 88|D=120-88-114 (176cm)|R=16.5m (176cm)|L=158, 165, 172, 179, 186cm|¥93,500

The ARV88 is a full-camber, completely target-focused, competition-focused ski that's been around for a long time, lightweight, maneuverable and responsive. It's a ski that allows you to do difficult and complex tricks. It is a basic model that players, as well as players who want to learn various tricks and want to step up, wear.

ARV 94|D=123-94-118 (178cm) |R=17m (178cm)|L=157, 164, 171, 178, 185cm |¥99,000

The ARV94 has a slightly softer flex because many riders in the home country of America want a softer ski, but the flex near the feet is quite stiff, so the top and tail are a little softer. image. Therefore, it is easy to make butter using the top and tail, nolly and olly, and depending on how you choose the length, it will also be useful for gratery. It is the most central model among ARVs. According to the reputation at the test ride event, this new ARV94 is very easy to play and many users like it.

ARV 100|D=128-100-120 (179cm) |R=18m (179cm) |L=158, 165, 172, 179, 186cm |¥104,500

The ARV100 is a specification that can be said to be the king of all-mountain freestyle. With a softer top tail and more rocker than the 94, it has great versatility in a variety of conditions. The ultra-lightweight carbacore keeps the weight down, enabling big performance with less power in park and powder situations.

The ARV for the 2023-24 season is 10-20% lighter than before, which means that there was a change in weight between the normal type and the ultralight. Although it is dramatically lighter, it is also worth mentioning that the structure of the sidewall and the core material have been reviewed and renewed at the same time, maintaining the necessary and sufficient strength and durability even though it is lightweight.

Keep an eye on graphics

Attended by ARMADA advisory staff and rider TOMOHIRO

The graphics are a bit strange this time around. With graphics by new designers, ARV is drawn by David Alabo, an artist based in Arak, the capital of Ghana, and ARW is drawn by British artist Keeley Sheppard. The style full of originality is as follows. David Alabo is accented with geometric patterns, while Keeley Sheppard is unique in her feminine glowing gradation.

David Alabo (left) and ARW directing the world of ARV

ARMADA has used designers with different styles for each category every season. The always fresh and sensational graphics have an impact on users, and it is a drive that continues to increase the number of core fans.

▼ ARV ARW explanation video (ARMADA: Advisory staff and rider TOMOHIRO)


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