"Simply." is a ski brand that started rolling out in Europe in 2023. It is a handmade ski manufacturer that uses 100% renewable energy at its factory in the Swiss mountain resort of Varbier. It has been decided that the company will expand to Asia for the first time from the 2024-25 season.
The two people Laurent De Martin and Sampo Vallotton , who have left an impressive riding record in Level 1 Production's video works After receiving support from major brands for many years, the two felt that ``high-performance materials are produced in large quantities and consumed in large quantities, which is a cycle that repeats.''
Fed up with mass production and consumption, they left their support brands and launched ``Simply.'' We have launched the concepts of ``You're Shredding. Smile.'' and ``Simply. This is a ski that I would like to see used by skiers who think so.
In Japan, it is a premium brand with limited sales outlets.
In addition to the above-mentioned concept, Simply. places importance on maintaining brand power.
By waiting for mass production and mass consumption, we maintain brand power by having users use our products for a long time. It is said that the model will not be changed every season. We also want to avoid off-season discount sales as much as possible, so we only allow purchases at retailers that respect the brand's intentions.
By the way, the home site has an online store, but shipping to Japan and other Asian countries is not possible.
3 models with distinctive fishtails
Simply. has 3 models in its lineup.
Common to all models, a spatula with a cork made from recycled wine stoppers is used in the nose of the ski, making it durable and lightweight, and also helps reduce vibration. In addition, the core uses Next Core© technology, which combines high-density wooden stingers and lightweight wood.
It produces lightness, good response, stability and carving ability. The base part uses high-density polyethylene (sintered PE-UHWD) to achieve excellent sliding performance and ease of maintenance. There is no problem even if you make the edge part wide and polish the edge frequently. This also leads to increased overall durability.
The top sheet design is simple and timeless. We are also particular about printing the top sheet, reducing the amount of ink used and graphics are printed below the top sheet. Therefore, there is no need to worry about the design coming off.
And Simply.'s distinctive fishtail creates more responsiveness and drive in turns. The flex that is easy for everyone to handle continues all the way to the tail, making it a structure that allows you to enjoy every turn until the end. Furthermore, POMOCA's tail clip is shaped to fit snugly, making it extremely convenient for comfortable hikes.
Simply.'s main concept model "Recreation."
Titled "Genderless and Categoryless Skiing", this is a model that anyone can enjoy in any situation. It is a lightweight type that can be used for touring. There are four size ranges: 160cm, 170cm, 180cm, and 190cm.
If you want to carve at high speed on a piste burn, use "Carver."
Choose this model if you often ski on level slopes on the slopes. In keeping with the Simply. brand concept, this car has a slight tail kick and switch carving is no problem. Available in 3 lengths: 160cm, 170cm, and 180cm.
Powder machine "Celebration." newly released for '24-25 season.
Celebrate when it rains powder! As the name suggests, this fun-filled model is a powder free ride model that will be unveiled in the 2024-25 season. Next Core© technology creates strength and rigidity while being lightweight. Ample rocker and a pronounced fishtail add to the buoyancy and playfulness of powder, making it the perfect model for a day of fun. Available in 3 lengths: 171cm, 179cm, and 187cm.
If you would like to try on the model you are interested in, please take a demo ride from December 2024.
All models and sizes of Simply. will be available for a demo ride tour held by WapanSkis, which handles Simply. in Japan. Why not check out the new skis that are attracting attention this winter?
Information
Simply.Official
website: https://simplyrc.co/Official
SNS: Instagram
