SKI T-shirt that you want to wear

I have love and commitment to T-shirts because they are indispensable items.

I don't think there's a person who doesn't bother to wear a T-shirt among sports enthusiasts.

T-shirts are convenient and excellent. First of all, it is absolutely comfortable, no ironing is required, it is overwhelmingly easy to move, it feels good on the skin, it has excellent water absorption, synthetic fiber dries quickly even if it gets wet, simple things are easy to coordinate, and it is also fashionable The benefits of T-shirts, such as being able to play, are endless. It's an essential item for all seasons, so how about putting your love of skiing into your choice?

"Wearing it makes me want to go skiing", "I feel motivated for the season", "I feel like I'm immersed in the snowy mountains and feel a little healed", "I'm proud of my pride as a skier", etc. If you have a shirt, I would like to wear it. Therefore, the STEEP editorial department picked up a T-shirt with a ski motif.

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Thoughts of the maker woven into

There must be a reason for it, since I dare to use skiing as a motif. Thoughts and ideas of creators woven into designs and materials. Let's take a peek at the concept, the maker's commitment, and the story behind it.

dream spreads with the design involved in skiing with a rival who once scattered sparks

The two brand owners from Kyoto and Hiroshima (Kanta Kojima and Kouya Tanabe) met when they were in elementary school. He was an alpine racer, and was always a rival for 1st and 2nd place in the Kansai region. On the other hand, they got along well after leaving the race, and when they were in high school, they said, "I want to do a brand together."

Mr. Tanabe says that he has been enthusiastic about backcountry (BC) since last season.
“You can only ski as much as you have worked hard to climb. I feel it, and I want to incorporate that into the design.”

“We want to express ourselves through film photography and design. Because it is run by a young designer in his early twenties, it is a brand that is easy to get close to, but with good performance and comfort. spreads everywhere.”

◆Official site https://www.instagram.com/nonsense.nnsns/

I arranged flowers on Onitsuka Tiger boots from 40 or 50 years ago, photographed them with a film camera, and turned them into graphics. “We are also interested in environmental issues. I hope it will show up."

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design and comfort speaks for itself without words

BOGEN celebrates its 10th anniversary since its beginning in 2011. The owner/designer, Takeshi Ogawa, grew up skiing in Hokkaido and wanted skiing to continue to be a cool and interesting sport, so he has been making T-shirts.

“Clothes don't need to be explained too much. Mr. Ogawa is particular about comfort. BOGEN's T-shirt is made of slightly thick fabric and feels great on the skin. There are many fans for its design, materials, and high quality.

◆Official site https://bogen.jp/

An iconic piece of BOGEN with item number 01, the brand's first work. 10 years later, it is still extremely popular. It is said that he printed "SKI LIFE" with the hope that skiing is a part of everyday life, that going skiing is not something special, and that he wants skiing to be part of everyday life. According to designer Mr. Ogawa, "Nowadays I feel embarrassed to call it SKI LIFE, but I'm glad I made it when I was full of thoughts."

“My father-in-law, who passed away, was an artist and loved skiing. I tried to express my father’s love for skiing in this print using photographs from that time as original drawings. I remembered that my father had given me a carving knife, so I carved it with it.”

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A collaboration tee with Hangernock originals was born with the desire to “enliven snow sports from Nagano”

The Nagano Prefectural Ski Federation is an organization that aims to develop and strengthen skiers and snowboarders, as well as spread and promote snow sports in Nagano Prefecture.

With the aim of “enhancing snow sports from Nagano,” the federation plans and manages snow events in collaboration with ski resorts and local governments to unearth new levels of skiing through fun snow experiences. Instructors belonging to the federation offer gear fitting and ski lessons, and it is said that it is a lively place where many families gather.

This T-shirt is also one of a series of efforts to revitalize skiing. Apparel brand "Hangernock originals" agrees with the desire to liven up skiing, and the collaboration is realized. It is said that both parties thought that it would be nice if there was a T-shirt that would make you want to go skiing just by wearing it.

◆Official site http://www.ski-nagano.org/
◆SAN official online shop https://skinagano.official.ec/

SCHI HEIL means "long live skiing" in German. Back in the 1960s when skiing was all the rage, everyone was yelling “Sea Heil!” on the mountain. It has a slightly retro feel to it. It is very popular with young women, and white is selling well.

Kuma-chan is the third new work released in June. Popular for its cuteness that doesn't need words.

One push of the prefectural federation. I chose this design because I wanted to make it move and make people want to buy it. This is a product that aims to make skiers in their 40s and older feel nostalgic and want to buy it.

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Don't let society's important things fade away by leaving them on T-shirts

Owner/designer Susumu Kikutake started making current affairs T-shirts in 2004. I thought that if I made a T-shirt, it would catch the eyes of many people on the street.

Afterwards, he moved to Tokyo and worked on T-shirt production in earnest. The following year, he opened a store in Shibuya, and his "T-shirt for Horiemon Imprisonment Day" received a lot of attention on TV.

“News keeps flowing and passing by. So, by leaving social issues on T-shirts, we can keep important things from fading. I really felt the potential as a message. It's fun to laugh it off with a satire, and it's fun to play with it," says Kikutake.

The current affairs lineup is about 400 items accumulated since 2004. Every T-shirt is handmade from one piece and can be produced as soon as an order is received, and can be completed and handed over in 20 minutes at the store. Even on the Internet, it is a sense of speed that it will be shipped the next day. The reason why the price is reasonable is because they want people to wear it as casually as possible, as some items can only be worn for a short period of time because they are about current affairs.

If you bring in your own design materials, you can have 10 or more original T-shirts made, or you can order from the planning stage where you can convey your ideas and have them come up with designs.

◆Official site http://jiji-t.com/

At the time of 2017, Sara Takanashi was winning with unstoppable momentum. It is said that she designed it with the shock that an amazing child came out. She said, "I was often featured in the media as a high school girl, so I thought it would be interesting if a high school girl could fly in her uniform." It sold well at the time.

It's a little different from skiing, but I'd like to introduce it. JIJI's recent hot seller is the double return of the TV drama "Naoki Hanzawa"! T-shirt. It is said that the day after the on-air, a messed up order will come.

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I love skiing, so I
want to contribute to the development and awareness of the ski world.

HUNGERKNOCK ORIGINALS, a brand originating from Hakuba. The concept is to create products that are "comfortable to wear and make you feel better".

With this as our motto, we produce caps and apparel with a focus on designs for outdoor and trail running, as well as designs with ski motifs. Designer Kenta Matsui has been involved in cross-country skiing since childhood and has a special feeling for skiing.

As for ski-related designs, it is characterized by classically designing characters with backgrounds. In addition, for his favorite ski, he says that he is making designs with the thought that it will be useful for the development and publicity of the industry. Collaboration with the Nagano Prefectural Ski Federation is one of them.

◆Official site https://hungerknock.thebase.in/

The first work of ski design. This is a work that the designer has a special interest in, designed to let people know even a little about cross-country skiing. BAHN FREI (Banfrei/German) is a voice that is used when overtaking a competitor in front of you during a race. The uncle in the illustration is commonly called Uncle Banfly.

Flying is Uncle Banfrey's brother. Bakken record means the longest undefeated distance in a jump competition. fly! Uncle Bakken.

"Yes, let's go skiing!" Designed with an image that makes you feel like that. This woman is Uncle Banfrey's girlfriend. Uncle Banfrey, you're doing great.

A brand that supports skiers on the East Coast of the USA who can withstand even the harshest of conditions.

Launched in 2005, SKI THE EAST is a brand that expresses the unique mountain culture of the East Coast of the United States and a passion for skiing.

The East Coast has produced many big-name freestyle skiers, but the environment is by no means blessed. On the east coast, 10 cm of snow is powder! It is an indie brand that supports East Coast skiers who have been passionately dedicated to such a world where -20°C is totally fine in January. In Japan, it is sold by Ski Bum Shokai.

◆Official site https://shop.skibum.jp/categories/1054053

Paradise can be found at 3pm tree run. Made of a blended fabric (60% cotton and 40% polyester) with a smooth texture and a comfortable tagless design.

The graphics are irregular skis. The message is a microcosm of the history of the world where non-standards can play an active role unlike in society.

The front is a skier who is hiking up. The back is a graphic that is connected with powder riding. Yes, in the backcountry you are only rewarded for what you earn on your feet. (Earn Your Turns... Earn your own turn)

EAT SKI SLEEP
Dedicate your life just for that

"Ski Bum Shop" is a shop originated in Hakuba for people who rule their lives by skiing. In addition to gear and apparel, it handles a wide range of lifestyle brands from Japan and overseas, including vintage furniture, coffee, and bedding. Here are two points with strong messages.

◆Official site https://shop.skibum.jp/

Extreme sports pioneer Shane McConkie died in 2009 at the young age of 39 in an accident during filming. Established THE SHANE MCCONKEY FOUNDATION, led by Shane's bereaved family, to protect the environment and support the growth of children. Selling T-shirts for donating there at the bum dealer. 1,000 yen per sheet will be donated to the fund and used.

A heavyweight cotton t-shirt for tough ski bums every day. It is the original of the Bam merchant. It is comfortable to wear and can be worn in heavy rotation. The image model for this bum T is Drew Tabukki (FWT Hakuba 2020 1st place) in the photo. Let's watch the slide by all means.

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