What is the “domestic gachinko game” challenged by Amer Sports Japan, which handles brands that have a high affinity with Jeep?

We asked Mr. Hiroshi Kishino, CEO of Amer Sports Japan, which develops domestic outdoor brands familiar to Jeep fans such as Salomon and Atomic, about "athletic tactics" to compete with competing brands within the same company. Furthermore, from the four brands handled by the company, we asked Jeep fans to introduce special items recommended for them.


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