Expand current season products and outlet products
During the snow season, many skiers from Japan and abroad gather in Hakuba. Patagonia Hakuba opened in 2013. The appearance combines the atmosphere of a Japanese house and mountain architecture, and you can see the mountains of the Northern Alps from the large glass windows that let in plenty of sunlight.
In addition to the current season's products and outlet products in the store, we also send out information on the appeal of fields and activities unique to Hakuba, as well as seasonal information about the region.
Initiatives for the future of sustainable local communities
At the Patagonia Hakuba store, staff who enjoy skiing and snowboarding as well as being out on the field all year round gather together and work together with local people to think about the future of a sustainable local community with snow.
“The joy and value of enjoying the best moment with your own body and judgment in nature that changes from time to time, as well as skiing, is hard to find. I hope that the number of enthusiasts will increase while helping with the preparations for the event,” is the message from store manager Hatano.
［BRANDS］
patagonia, hestra, kashiwax
[Events and campaigns]
You might find some bargains among old-season outlet products. There are also pint cups, hand towels, and other items that are only available at the Hakuba store.
[Others・Other outdoor activities that we are focusing on]
Trekking, trail running, MTB, fly fishing, climbing... Please contact the staff for field information near Hakuba.
Profile
Signboard Staff Shou Fukaya
Born in Hokkaido in 1982. Since childhood, he has been playing ice hockey as a sport, and devotes himself to free skiing in his spare time. After graduating from college, he traveled to Canada to ski. After returning to Japan, he repeated his adventures while working at the Patagonia Kanda store and climbing mountains with his companions with a topographical map in hand. In 2013 he moved to Hakuba and from 2019 he also works for Locus Guide Service.
<A short message>
Hakuba is known for its history as an important point for modern mountaineering and skiing culture . Hands are moving to protect winter. I would like to think about how skiing should be with people who love skiing and snowy mountains while pursuing the supreme "play" myself. By continuing to do what you love and interacting with people you love in the same field, you will love it even more. It would be great if you could help me with such a cycle.
Information
| address | 6389-1 Hokujo, Hakuba-mura, Kitaazumi-gun, Nagano Prefecture |
| phone number | 0261-72-7570 |
| Business day | (Business) 11:00-18:00 / (Closed) None |
| Web | https://www.patagonia.jp/ |
| SNS |