STOP & GO! Conveniently located in front of the slopes
One of the biggest scales in Japan, the rich and interesting natural topography, and the abundant amount of high-quality powder that piles up on top of all three, plus the abundant natural hot springs and hot spring culture with the scent of Japan. "Shirakaba" has been popular as a relaxing inn in Nozawa Onsen, one of the most popular ski resorts in Japan. The shop run by Shirakaba is “Shirakaba”.
"Shirakaba" is located in the "Hikage Slope", which is directly connected to the main slope of the bottom area of Nozawa Onsen Ski Resort and the hot spring town by "Yu Road", making it extremely convenient. The first floor has ski and snowboard rentals and tune-ups, while the second floor sells ski apparel and soft goods and has Cafe & Bar Shichiryobei Coffee.
Naoto Kono, a free skier, manages the store. He also shows off his photogenic riding in STEEP. He is also a proficient snowboarder, and with his connoisseurs, he places importance on providing high-quality gear that suits the conditions of Nozawa Onsen's mountains and snow conditions, from fat skis to snowboards.
Also, you can rent skis and snowboards for the same price, and you can freely switch between them. The price remains the same no matter how many times you transfer, so it's a great opportunity for skiers to try snowboarding, and for snowboarders to try fat skiing.
Rental on the 1st floor, store & cafe on the 2nd floor
The two-story shop has a spacious space for rentals and tune-ups on the first floor. In the mornings and evenings, it is crowded with many rental skiers and snowboarders. There are also many foreign customers. Skiing is mainly FISCHER, but you can also choose FUCTION. Boards such as PURANA PUNKS, a reliable domestic brand, are available.
The second floor is an item shop centered on soft goods. Inside the store, which has a wooden showcase and a calm atmosphere, there is a lineup of accessories and cold protection items that are suddenly needed in the mountains.
Cafe & Bar in the back of the second floor. In addition to hot drinks and beer, you can also have light meals such as hot sandwiches. There is also a lounge space where you can sit comfortably as you can see, so you can enjoy a relaxing time.
[Trends of products handled]
Tour 25%, Powder/BC 35%, Park 10%, Freeride 30%
［BRANDS］
Fisher, Burton, THE NORTH FACE, Goldwin, Hestra, Sweet Protection, Anon, etc.
[Our unique service and “something”]
happy wax service
When you arrive in the afternoon or after a day of skiing, you can leave your skis and snowboards with a hot wax during the night. I'm very happy to be able to enjoy riding to my heart's content on a board that slides well the next day.
In addition, "Wax Future" is also introduced. This is a state-of-the-art machine that can irradiate the running surface with infrared rays and heat it from the inside of the board to allow the wax to penetrate higher. Since it does not damage the running surface, it can be done safely and quickly, so it can be completed in 30 minutes. In the morning when you go skiing, you can order future wax and have morning coffee at the cafe on the 2nd floor.
Profile
Manager Naoto Kono
Born in Nozawa Onsen. He is a former member of Japan's ski cross team, and his snowboarding skills are quite impressive. He is the third son of the Kono Brothers, whose home is the Kono Brothers (Katsuyuki, Kenji, Naoto), who are professional skiers at Nozawa Onsen "Yasuragi no Yado Shirakaba".
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address
- 8006-1 Toyosato, Nozawa Onsen Village, Shimotakai District, Nagano Prefecture
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phone number
- 0269-85-2519
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Business day
- 8:00～17:00