STEEP NEWSLETTER #2022/04/18

We are "STEEP"

Tateyama Open!
Let's enjoy the mountains unique to spring STEEP provides fresh and useful information from the snowy mountains and the city every day.

https://steep.jp/

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Special features

Akira Sasaki returns to alpine racing!

interview and a newly shot video that approaches the current feeling of expressing the challenge to the Italian Olympics


Akira Sasaki suddenly announced his return to alpine racing and his challenge to the Italian Olympics. Why was the announcement made at this timing? Road to the Italian Olympics, things to do for the return, activities other than alpine races. Immediately after the announcement, at the end of March 2022, the STEEP editorial department had the opportunity to spend time with Akira Sasaki in the mountains, and conducted an interview and video shoot.


'22-23 New model information is being released in a timely manner!
-What's new?-

New models for the 2022-2023 season are being unveiled one after another at exhibitions and test-ride events. At STEEP, we are delivering timely information on the gears that will increase users' motivation to ski and purchase.

The staff of the STEEP editorial department will go to the site, listen to the story of the manufacturer staff, shoot an introduction video of the noteworthy product, and publish it as an article speedily. Manufacturers, please send us your information!


Please use it for timely promotion!

Help with PR development according to the special feature!

At STEEP, we have prepared effective advertising tie-up plans for each of the "Gear & Wear Feature" and "Backcountry Feature" that will be fully developed in the future. During the season, it is possible to develop appealing promotions using materials shot by our media team and manufacturers. Please use all means!



TOPICS

Posting on Google Discover is high!

STEEP articles are increasingly being selected from Google Discover, which boasts an overwhelming reach. As a result, the influx of people who usually look at information related to snow sports is accelerating and expanding.

*What is Google Discover?
Based on the information collected from the logged-in Google account, a function that displays content that matches the user as a "recommended article" on the top page.

Monthly unique users exceeded 200,000! (Double compared to last season)

Due to the active update of the winter season, recognition as a web media is definitely following. The monthly number of unique users of STEEP exceeded 200,000, a double growth from last season.

Streaming from Smart News continues! Expanding new users!

Since June 2021, the popular news app "SmartNews" has been distributing articles on STEEP, and new users are steadily influencing. By distributing on "SmartNews", we are able to express the appeal of skiing and snowboarding to more people.


Help with resort green season PR and SDGs activities!

Cast Co., Ltd., which operates STEEP, will also help promote the resort's green season and work on SDGs activities. We are also good at promoting inbound invitations. We think that we can help you not only in creative, such as creating websites, PV videos, pamphlets, and holding activities and events, but also in marketing and consulting. Please contact us by all means.

About advertising

For inquiries about article advertisements, banner advertisements, etc. for STEEP, please contact the person in charge below. In addition, Cast Co., Ltd., which operates STEEP, utilizes its own network in the snow industry to create websites, videos, and pamphlets, hold campaigns and events, handle advertisements, brands, tourism, and local governments. We are helping with the promotion of Please feel free to contact us regarding collaboration, advertising, etc.

charge: Yu Takahashi takahashi@cast-inc.co.jp


SHARE YOUR NEWS


Please send us updates during the season!
We will introduce you as much as possible!


Send us your updated publicity information
during the season We will publish it in an active and timely manner! (Posting is free)



in charge: Nakagawa
chisenippon@cast-inc.co.jp

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Connect With Us

steep_news@cast-inc.co.jp

Operating company: Cast Co.

Operating partner
Technical cooperation: H-Nine Co., Ltd.

Planning cooperation: Futabasha Co.
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