The 19-20 season ended in an unexpected situation due to the coronavirus spreading all over the world.
We asked MDV SPORTS JAPAN, which imports and sells Markers, Darbero, and Volkl, how things are going. →Ski resort: What is Hakuba Tourism Development doing?
INDEX
- SUMMARY MDV JAPAN CURRENT SITUATION
- State of the brand in the corona disaster
- MDV JAPAN, movement in Japan
SUMMARY MDV SPORTS JAPAN CURRENT STATUS
Based in Germany and Italy, three brands with a worldwide following: Marker bindings, Dalbello ski boots and Volkluski. MDV SPORTS JAPAN imports and sells these products. Well, what is the current situation?
- As usual, we were actively planning events such as test rides and competitions, but due to the request for self-restraint due to the corona disaster, we had to make major changes to all those plans.
- In terms of staff activities as well, we have no choice but to take the form of shortened working hours, telecommuting, and leave of absence due to business trips to various places and visits to business partners.
- New products to be supplied this fall are expected to arrive without any problems.
- Product development for the 2021-22 season is progressing smoothly, and samples are expected to be finished in the winter.
- Now that the request for self-restraint has been lifted, stores across the country are holding early order events with restrictions.
- In the future, we intend to continuously deliver the latest information on new products, contract players, events, etc. in a timely manner through our website, various SNS, as well as magazines and other media.
State of the brand in the corona disaster
In terms of production, MDV is one of the least affected groups among foreign brands.
We are doing our best to ensure that our products reach our users, and at this point in time, product development seems to be progressing smoothly. The photos above are from the Marker, Volkl, and Dalbello factories. Samples are expected to be supplied as scheduled.
We are confident that there will be no problem in arranging the necessary items for this winter's test ride event and providing equipment to the riders. Because MDV is developing its brand globally, Japan also frequently exchanges information with MDV headquarters, distributors in each country, business partners, etc., and continues to update the situation.
For example, ski resorts in the southern hemisphere have opened and the retail market is recovering, albeit with restrictions, and glacier ski resorts in Europe are moving to reopen from the end of May.
With this in mind, we are making predictions about whether the market will recover faster than expected, not just in one country but on a global scale. In addition, through SNS, it is possible to know the trends of promoters (riders, alpine racers, etc.) around the world and the MDV staff in each country, so that status reports such as safety confirmation and training patterns can be reported more easily than ever before. caused side effects.
MDV SPORTS JAPAN, movement in Japan
Based on this background, MDV SPORTS JAPAN has been preparing to import products and provide samples to business partners in anticipation of exhibitions that began in various places in June, so that we can respond promptly.
Currently, it seems that products are being sent to each store without delay. In addition, for users who are looking forward to the arrival of the winter season, product information will be disseminated on the web as much as possible with the cooperation of riders and athletes. This has also brought about the effect of creating a new mechanism that allows access to deep and rich information without being able to go to the store.