What is "Earth Day"?
Every April 22nd is Earth Day.
It is a memorial day proposed by UNESCO in 1969 as a day to think about the environment and a day to appreciate the beautiful natural environment. In connection with Earth Day, events are held all over the world to think about the global environment. In Japan, various activities are being held in the region, including "The Earth Day Tokyo 2021". There are many environmental problems facing the earth, such as global warming, air pollution, water pollution, and deforestation, but global warming is a particularly serious problem for those of us who play and work in snowy mountains. Let's take Earth Day as a good opportunity to think about what we can do to protect this precious natural snowfield from the dangers of climate change, such as ways to reduce CO2 emissions.
Challenge road to the global environment where Jeep runs with top athletes
POW (Protect our winters) ambassador, Ayana Onozuka, who runs around the top of the world's freeride scene such as FWT, sent a message for this Earth Day.
Introducing the message sent to Ayana Onozuka | POW Ambassador
I'm so happy to partner with @protectourwintersjapan and @jeep_japan_official celebrate earth day!
https://www.instagram.com/p/CN8oQZNsGmE/
The word climate change is something we hear every day in our daily lives.
We, mountain lovers, are no exception to the record-breaking light snow last year and this year's heavy snowfall, and this unusually fast thawing.
Especially this year, we experienced abnormal weather that we have never experienced before. The best time that snowy mountains and natural fields give us, and the fact that we are able to live supported by the power of nature are all thanks to the earth.
We humans are the ones who can protect the earth. May this earth continue to be beautiful forever. With Jeep until now and in the future.
#earthday #powearthday #climate change climate March 0422 #jeep_japan #jeep #4xe #jeeppertner #jeep_real
Ayana Onozuka × Jeep
Ayana Onozuka uses a Jeep to access snowy mountains. It boasts tremendous popularity among outdoor enthusiasts for its overwhelming running performance, and is supported by skiers and snowboarders for its spacious interior space.
Jeep has produced the first plug-in hybrid vehicle (PHEV) that combines a gasoline engine and an electric motor. " Jeep Renegade Trailhawk 4xe " is a new vehicle that combines the strongest off-road performance that Jeep boasts with the environmental performance of running 48 km with 100% electric motor without emitting any exhaust gas. is. EVs are expected to be introduced in various models in the future. It can be said that Jeep's approach to global environmental problems is exactly the sustainability that the times demand, and the SDGs that are embodied in cars.
Jeep Renegade Trailhawk 4xe
❖ What is POW?
https://protectourwinters.jp/
■ MISSION
"POW" was formed under this mission.
In order to protect the natural field from the climate crisis, we are making various efforts such as making friends, enlightenment activities, and concrete actions to reduce or absorb CO2 emissions.
■ ROOTS
POW's roots go back to 2007. JEREMY JONES, a professional snowboarder who has been filming big mountains around the world based on USA JacksonHole, felt a sense of crisis about the major impact of climate change on snowy mountains, and started Protect Our Winters (POW) with his friends. Established. POW's activities, which started in the USA, have influenced the snow community around the world under the mission of "becoming a force of friends who are passionate about outdoor activities and act to protect their fields and lifestyles from climate change". The POW network has now spread to 13 countries. The representative of North America is free skier MIKE DOUGLUS. Goro Komatsu is a professional snowboarder from Japan. Ayana Onozuka is one of the POW ambassadors.
POW JAPAN's official video channel "POW JAPAN CHANNEL"
Cross-talk between POW ambassadors who are also professional skiers and environmental experts, actions that can be taken in everyday life, field reports on natural energy, snow information from various places, etc. We deliver educational content.
Click here " POW JAPAN CHANNEL " channel registration
Jeep Real Style
Real Style is Jeep ®'s eternal themes of freedom, adventure and authenticity. It expresses the rich travel and life that Jeep makes possible through cars and people. If Jeep is a car that is indispensable for approaching snowy mountains, such a world will spread.
