Nowadays, we can shoot high-quality video with our smartphones, and we can edit and retouch it in various ways with just one app. If you have an internet connection, you can upload the video you've taken instantly and get instant responses from people all over the world
While it has become very convenient, the amount of video available in the world has also increased dramatically, and impromptu videos can be easily skimmed by simply scrolling with a finger. As a result, videos that only catch the eye for a moment are quickly forgotten and become consumed videos
Concerned about this era of "consumable" videos, ski videographer Daisuke Kurata founded Sideshow with the aim of creating "video works that will stay in the memories of those who watch them." Rather than uploading videos on the fly, Sideshow follows a consistent concept for the entire process of creating a work, from filming to editing. In this way, he creates videos that are of a higher artistic quality and will remain in people's memories
Kurata has been filming for the video production company "KAI Entertainment." since 2008, during the early days of park skiing in Japan, and has continued to document Japanese freeskiing, winning awards in international video contests.
Together with Takuya Ishida and Mayu Ogino, who share Kurata's vision, they are filming mainly street and powder skiing.
This third video from Sideshow is sure to be enjoyed by both newcomers to freeskiing and seasoned skiers alike. Created with the image of "the epitome of freeskiing," this work features upbeat music and cinematic visuals. It's the kind of video that will make viewers want to hit the slopes. This level of quality is only possible because of Kurata's years of dedication to creating freeskiing videos.
This time, familiar spots also make an appearance. Those who have seen KAI Entertainment.'s previous works may recognize some of the locations, as they revisit spots they visited more than 10 years ago.
Particular highlights include Hokkaido rider Daisuke Ito's street riding in homage to the late JP Auclair, and Takuya Ishida's street rail handling. At the end of the video, he performs a triple down rail, something no one has ever done before
Purchase the video online at Vimeo (911 yen)
It is also available on limited edition DVD (2,000 yen, DM to Instagram account @sideshow.ski or available at Sanwa Sports)
https://www.instagram.com/sideshow.ski/
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