ARMADA – Latest Models & Catalogs | Brand Introduction –
2023-2024 Featured brands and line-up topics
Part of the popular "ARV" and "ARW" undergoes a full model change
In the 2023-24 season, the ARV models 88, 94, and 100 appeared and underwent a full model change. Until the last time, ARV 86/96 has been discontinued and has been updated. 10-20% lighter than before, dramatically lighter. At the same time, by reviewing and renewing the structure and core material of the sidewall, it is also a notable point that it maintains the necessary and sufficient strength and durability even though it is lightweight.
The graphics have also been reborn, with ARV drawn by David Alabo, an artist based in Arak, the capital of Ghana, and ARW drawn by British artist Keeley Sheppard. David Alabo is accented with geometric patterns, while Keeley Sheppard is unique in her feminine glowing gradation.
ARV 88｜D=120-88-114mm (176cm)｜L=158, 165, 172, 179, 186cm｜R=16.5m (176cm)｜¥93,500
The "ARV 88" is a full camber model that has not been seen much in recent years, and is a model that completely focuses on the target for competition. It is lightweight and easy to handle, and the combination of poplar core and W3DGE-WALL structure provides strong repulsion. It's a ski that allows you to do difficult and complex tricks. It is a basic model that players, as well as players who want to learn various tricks and want to step up, wear.
ARV 94｜D=123-94-118 (178cm)｜L=157, 164, 171, 178, 185cm｜R=17m (178cm)｜¥99,000
The "ARV 94" was designed with a slightly softer flex based on a suggestion from a rider in his home country USA who wanted a softer ski. The flex near the foot is stiff, so the image is that the top and tail are a little softer. Butter using the top and tail, it is easy to do nollie and ollie, and depending on how you choose the length, it will also be useful for grate. It is the most central model among ARVs.
Around 1998, JP Eau Claire and Tanner Hall were shining at the top of the scene in the new freestyle movement that took place worldwide.
In 2002, Tanner, JP, and several other top athletes started skiing from scratch, vowing to "Let's revolutionize the current ski industry! Let's make this sport cool and fun in our own way." The industry's first riders brand is ARMADA. ARMADA's mission is to share our passion for skiing, art, and the mountains with the world. Always at the forefront of the scene, it has continued to evolve with riding that pushes the limits and innovative manufacturing, and has now established an unshakable position as the world's top brand. The field of ARMADA is global scale, from the image of a side-nosed type in the park, which was said to be a new school in the brand's founding period, to the back country, and now touring. ARMADA's popularity in Japan knows no bounds.
