A new polyolefin-based material was newly adopted for the upper and lower parts in response to a request from the riders involved in the development to make it as light as possible. About 8% lighter weight.
In the 2022-2023 season, new materials were used only for the lower part, and the conventional shell material was used for the upper part. use the same material. In terms of performance, by adding hardness variations to the lower and upper parts, it is possible to achieve more direct edge control than conventional flexibility. We succeeded in updating performance in this term along with significant weight reduction.
The new material adopted this time is characterized by being strong against temperature changes and having elasticity in its flexibility. Not only the lightness but also the response performance has improved. When the riders tried it on, they were surprised, saying, ``It's completely different. Also pay attention to the renewed design!
"BUZZ-WIRE" equipped with a new wire system
BUZZ-WIRE
Size: 25.0-29.0cm Inner: NEW AUTO-FIT INTUITION (comfort) Flex: 75 ¥ open price
As a comfort cruising model, "BUZZ-WIRE" equipped with a new wire system has appeared. The body part is equipped with a wire system that becomes a single buckle, and as shown in the photo, it is a trendy style that connects with the buckle and tightens with a wire. It looks like the buckle version of BOA, and it is attractive that you can hold it easily and comfortably without stress. Perfect for all-mountain cruising.
We have built up our own technical capabilities while responding quickly to the transitional period when the production of ski boots, which started with leather processing, changed to plastic molding. Aiming for the best boots in the world, Japanese engineers and riders have teamed up to create a one-of-a-kind freestyle ski boot made entirely in Japan. The boots surprised the world in the mogul competition scene and became the focus of the world. Gen Factory is an up-and-coming brand that strives to create unique Japanese culture and sense of values, with the technological capabilities to achieve an outstanding fit that matches the shape of the Japanese foot, and the careful creation of products that reflect the voices of riders.
