Topics from the brands featured on the 26th and 27th
Conquering rough snow surfaces. The next-generation "NEO" redefines the concept of freeriding
UNION's latest masterpiece updates the concept of freeride models. Inheriting the lightweight DNA of the ULTRA, the NEO dramatically improves stability and comfort on rough snow surfaces, making it a higher-end model
The most distinctive feature is the fusion of thick bushings and a three-piece baseplate. The dual-density bushings (❶) offer excellent shock absorption, with a firmer toe side for direct and responsive footing, and a softer heel side for enhanced shock absorption in an asymmetrical design. This effectively absorbs impacts during landings and from rough terrain, resulting in an exceptionally smooth ride
Furthermore, the 3-piece baseplate (❷), which balances freedom of movement and responsiveness, utilizes a mini-disc design to achieve the board's inherent flex. In addition, the multi-component highback (❸) and the highly elastic ankle strap (❹) that wraps around the boot provide precise control and comfort in all conditions. The pair weighs just 1.78kg
Power, comfort, and handling. This bike seamlessly blends all of these elements at a high level, setting a new standard for freeride
Flex: 6｜Size: S, M, L｜￥52,000
From all-mountain riding to aggressive freeriding, this reliable machine makes every slope feel flat
Uncompromising performance-first philosophy. "Lab Collection": A showcase of next-generation technology
Deep within their own factory, "The Box," lies the brand's true "laboratory." The Lab collection embodies the pinnacle of scientific technology and ingenuity
At its core is a forging press machine specifically designed for forged carbon, developed through proprietary investment. It precisely forms complex three-dimensional shapes, simultaneously achieving "extreme lightness," "overwhelming rigidity," and "razor-sharp responsiveness." A universally appealing, easy-to-ride design for the masses is not considered at all here
Designed solely to push the limits of performance in demanding conditions such as racing and high-load riding, these are "cutting-edge" products. Models like the SOURE PRO and SOURE FC lead the lineup as a showcase of next-generation technology
SOURE
It features a highback made of flexible and resilient "Duraflex Blue" material. The soles of the feet are directly connected to the board for quick response, while the ankle area retains the "play" and freedom necessary for tricks
Flex：6
Size：M, L
￥82.000
SOURE PRO TH
A signature model supervised by Torstein Horgmo.
Featuring a cushioned Hybrid 3.0 ankle strap, it achieves a perfect balance of comfort, control, and responsiveness.
Flex: 7
Size: ML
¥95,000
SOURE FC
Featuring a full carbon highback, this binding is incredibly stiff and ultra-lightweight (around 540g per foot), making it ideal for advanced riders and freeride cyclists
Flex: 8
Size: ML
¥135,000
26-27 Digital Catalog
BRAND features
The roots of UNION
"To create the best snowboard bindings on Earth." In 2004, in Seattle, USA, UNION was born from the pure passion of snowboarders dissatisfied with existing gear, as a brand specializing in bindings. In an industry where general brands compete fiercely, UNION has focused 100% on developing the most important part that connects the rider and the board. This unwavering stance has earned them tremendous support from top pros and beginners alike around the world
They chose Italy, a country renowned for its world-class metalworking technology, as the base for their development and production. Currently, the heart of their operations is "The Box," a rare in-house factory within the snowboarding industry. By handling everything from planning and development to testing and manufacturing in-house, they achieve unparalleled quality and reliability
The pursuit of technology knows no bounds
The "mini-disc" structure minimizes contact area with the board, preventing the binding from hindering the board's flex. Special bushings, such as EVA foam, embedded beneath the baseplate reliably protect the rider's feet (especially the heels) from vibrations on hard snow and impacts from jump landings
Furthermore, it employs "Duraflex ST," a proprietary resin developed by mixing nylon with fiberglass. It maintains its hardness even in the extremely cold conditions of snowy mountains, boasting lightweight construction and incredible durability. This pride in being a binding specialist is evident in the design of even the smallest parts
BRAND Info
UNION
URL:https://unionbindingcompany.jp/
Distributed by: Custom Produce Co., Ltd
