Supporting junior athletes
BOOKOFF is also keen to support junior athletes who aim to become the best in the world. At the same time, they sponsor tournaments and events for these sports, working to liven up the scene. Since its founding, BOOKOFF has had a corporate culture of "supporting those who are working hard." Creating an environment and conditions for junior athletes and supporting them to "achieve their dreams" and "aim for the world" also leads to an increase in the number of entry users
Currently, BOOKOFF supports athletes such as Kana Nakashio (ranked #1 in the Japan Surfing Federation's annual rankings for five consecutive years) in surfing (shortboard), Hiroaki Kunitake, who achieved an impressive 4th place in snowboard big air at the 2022 Beijing Olympics, and promising young athlete Himeka Morii, as Team BOOKOFF athletes.
In snowboarding, BOOKOFF also sponsors competitions, and last season became the title sponsor of the "BOOKOFF presents FIS Big Air Japan Cup 2023". As an FIS-sanctioned competition, it is a competition scene that athletes aiming for the top flock to participate in. It is a win-win situation, as it allows for the discovery of promising junior athletes and the promotion of BOOKOFF's commitment to sports.
BOOKOFF reports on the travels of the athletes they support throughout the season on a special website, sharing their dreams and spreading the word widely. They also plan to put even more effort into developing junior athletes in the future.
◆Kunitake Daiki x BOOKOFF Support Special Website
https://www.bookoff.co.jp/event/lp/snowboards_kunitake/
On-site purchases at user events and ski resorts
BOOKOFF actually uses various methods to expand the number of people entering the sport. One of these is participating in events. For example, they set up a buy-back booth at "Fuyuspo," Japan's largest ski and snowboard equipment sales event, which is held nationwide from Hokkaido to Tokai. When users bring in gear they no longer need, they receive a voucher that can be used at the event to buy accessories and other items. BOOKOFF then sells the gear they buy at the event online and in stores
Ski resorts also hold events where they can buy and sell gear on the spot. Especially in the early spring skiing season, when skiers are finishing up their skiing, there are often times when people say, "I'm done with this gear this season." If they can buy it on the spot, it's great because it doesn't have to be taken home and become a clutter in the storage room or room. They've been getting more offers to set up booths at these events recently, and they're actively participating
October 21st (Sat) - 22nd (Sun), 2023
@ Maiko Resort "YUKIGOI OUTDOOR MARKET"
STEEP is also supporting this event, and BOOKOFF will have a buyback booth!
Be sure to check it out!
For those who can't wait for winter and snow, the annual "Yukigoi CAMP" is held every autumn at Maiko Snow Resort in Niigata. In addition to the usual popular ski and snowboard brands and ski resorts from all over Japan setting up booths for shopping and a snow-making ceremony, this year a new "flea market" area will be added. BOOKOFF will be setting up a buyback booth at this event.
Details are as follows. This is a great opportunity to get rid of unwanted items as you prepare for the start of the season. Be sure to check it out!
for more details on the YUKIGOI OUTDOOR MARKETClick here
BOOKOFF×``YUKIGOI OUTDOOR MARKET''
At the BOOKOFF booth, we will be buying winter sports and outdoor equipment.
Just bring in your items and you'll receive a 500 yen voucher that can be used at the YUKIGOI event venue!
will also appraise your items on the spot and pay you in cash if there is a purchase price!
If you have any winter or outdoor equipment lying around at home, please bring it to YUKIGOI.
*When selling items, you will be required to present identification documents for all items, so please have them ready in advance.
*We cannot purchase items from individuals under 18 years of age. Please visit us accompanied by a guardian.
*We cannot purchase skis without bindings. Please check the other precautions before bringing your items.https://www.bookoff.co.jp/qa/faq/sell/
The person who taught me
Junya Sato
BookOff Corporation,
Reuse Products Department, Sports & Outdoor Group
During his student years, he was an athlete himself, and in his previous job, he worked for a fitness-related consulting company. He joined BookOff in April 2010.
After gaining six years of experience as a store manager and director in the sports department, he moved to the head office and now leads the sports and outdoor group, overseeing sports goods stores nationwide.
https://www.bookoff.co.jp/sell/sports/