Helping university students create winter memories
Alpen, which is celebrating its 50th anniversary this year, has announced a campaign for the 2022-2023 season. Winter sports, which are the origin of Alpen, have seen a decline in the number of participants due to the diversification of leisure activities. Furthermore, the spread of the new coronavirus has exacerbated the situation. With school events not being held as usual, students are not able to experience the student life they originally envisioned. Thinking about what they could do for these students, the "Winter Bus Tour" was born
A plan has been prepared for university students in Tokyo to allow them to create memories with their friends in the unusual environment of winter sports. The plan is being implemented in collaboration with Orion Tours, which runs bus tours and other such services. Rental equipment and lessons are available so that not only those with winter sports experience but also those without experience can participate empty-handed. This year, the plan is to expand the number of participating universities, focusing on the central Tokyo area. From next year onwards, there are plans to expand the program nationwide
Let's enjoy winter to the fullest this year! "Let's go to the ski resort! Campaign"
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