By performing proper maintenance on high-performance GORE-TEX apparel products, you can maintain the functionality of GORE-TEX and continue using them for longer. Everyone wants to keep using their favorite clothing for a long time. This campaign will help you gain solid knowledge to fulfill that desire. That is the Arc'teryx "GORE-TEX Campaign."
This campaign focuses on the "ReCARE™" part of Arc'teryx's sustainability program, "ReBIRD™." Proper maintenance doesn't just mean relying on professional repairs; as long as you know the key points, it can be done easily and safely at home. So how should you actually care for your gear at home? You can experience this for yourself at a pop-up event at "ReBIRD™ HOUSE," which will be open for a limited time from Friday, September 20th to Sunday, September 29th
"ReBIRD™ HOUSE" event details
requires advance reservations (first-come, first-served) via a special page on the official Arc'teryx website.
So how should you actually care for your Arc'teryx GORE-TEX apparel at home? You can experience this for yourself at a pop-up event at "ReBIRD™ HOUSE," which will be open for a limited time from Friday, September 20th to Sunday, September 29th. During the opening period, various content will be available to try out for free. In particular, at "ReCARE™ LAUNDRY," dedicated staff at the ReBIRD™ service counter will teach visitors how to properly care for and wash their Arc'teryx GORE-TEX apparel. With proper care, visitors can see firsthand how functional properties such as water repellency are restored
"ReBIRD™ HOUSE" will host the "ReBIRD™ TABLE" upcycling workshop, where products that are set to be discarded due to defects or other reasons will be transformed into one-of-a-kind name tags. There will also be an exhibition showcasing the functions of GORE-TEX and an opportunity to try out the latest ePE membrane, as well as talk shows and running events
"ReCARE™ STORIES" special column released
A special column is also being published in which people who wear GORE-TEX products in harsh natural environments, the ReBIRD™ team of Arc'teryx maintenance professionals, and the latest GORE-TEX technology talk about Arc'teryx and GORE-TEX from their respective perspectives and emphasize the importance of proper maintenance
In Story 2, Takahiro Ishizawa, the CEO of IDEHA, a mountain guide company that works as a mountain guide in the summer and ski guide and telemark ski instructor mainly in the Gassan area in the winter, writes about his work as a guide, writing mountain maps, and conducting search activities using drones, as well as the reasons why Gore-Tex clothing is chosen throughout the year
Information
ARC'TERYX
Official website:https://arcteryx.jp/