To celebrate the 8th anniversary of its founding, the snowboarding web magazine "BACKSIDE" is running a campaign offering back issues of the book "BACKSIDE SNOWBOARDING MAGAZINE" for 800 yen off
BACKSIDE started in 2016 and provides daily updates on the latest snowboarding news from Japan and abroad. In October 2021, the community "BACKSIDE CREW" was launched, and various initiatives have been undertaken, including riding sessions and online social gatherings for community members
To commemorate its 8th anniversary, this campaign offers an 800 yen discount on all back issues of the magazine "BACKSIDE SNOWBOARDING MAGAZINE." (Issues 2, 4, and 5 are sold out and therefore excluded.)
"BACKSIDE SNOWBOARDING MAGAZINE" is published to preserve valuable content that should be passed down to future generations, and it focuses on timeless themes.
As we head into the upcoming 24-25 season, why not boost your motivation by reading about beautiful riding and the words of top riders?
BACKSIDE SNOWBOARDING MAGAZINE
ISSUE 1 KAZU KOKUBO ──The Way of Life of Kazuhiro Kokubo──
A4 size / Full color / Japanese & English / 128 pages / Regular price 1,500 yen → Special price 700 yen
The inaugural issue unravels the 24-year snowboarding career of world-renowned top snowboarder Kokubo Kazuhiro, and features an in-depth look at his life from the age of four, to his remarkable achievement of placing second in the US Open in his second year of junior high school, through the sagging pants controversy at the Vancouver Olympics, and on to his ascent to the top of the world. We hope readers will gain a sense of the profound depth of Kokubo Kazuhiro and freestyle snowboarding from the personal qualities and gliding ability he has cultivated as he continues to work from a global perspective, straddling a single 150cm board. Not only will you get a glimpse into the true face of "World's KAZU," but the issue will also help to inspire you to snowboard and improve your lifestyle
ISSUE 3 SNOWBOARDING, FRIENDS, AND THE BOND ──Snowboarding, Friends, and Bonds──
A4 size / Full color / Japanese & English / 148 pages / Regular price 1,500 yen → Special price 700 yen
Unlike teams of friends working together towards a common goal, the world of freestyle snowboarding, which values freedom and doesn't restrict how or where you ride, fosters deeper relationships among teammates.
This is because riding style reflects one's true self, allowing for communication not only through words but also through riding. The bond forged by Kazuhiro Kokubo's STONP, among men who challenged the world. The bond between Keiji Okamoto and Yuki Kadono, transcending time and generations. The bond between medalists Ayumu Hirano and Taku Hiraoka, who communicate their dreams through riding. By exploring these relationships of "snowboarding, teammates, and bonds," we hope you will reflect on your own feelings towards your friends.
ISSUE 6 THE ART OF METHOD ──Beautiful Methods of Self-Expression──
A4 Square Size 210mm x 210mm / Hardcover / Full Color / Japanese & English / 96 pages (inside pages) / Regular Price ¥2,500 → Special Price ¥1,700
Following the success of Japanese riders at the Pyeongchang Olympics, snowboarding undoubtedly attracted the most attention it has ever received from the public. However, as the sport has become increasingly competitive, tricks have become increasingly difficult, and in many cases, riders are forced to perform the same tricks in the same way in order to win. Concerns have been raised around the world that snowboarders' individuality is being lost. To address this issue, we present a hardcover photo book featuring carefully selected photos from Method Air, a style beloved by countless snowboarders. We hope you will witness the true legacy of this aesthetic, which continues to be passed down even after a quarter of a century
ISSUE 7 BURTON, SIMS, AND CRAIG KELLY ──Freestyle: Learning from the Past, Creating the New──
A4 size / Full color / Japanese & English / 142 pages / Regular price 1,500 yen → Special price 700 yen
This book traces the origins of freestyle snowboarding and unravels its lineage to the present day. We visited BURTON headquarters, founded in 1977, to thoroughly examine the brand's 42-year history of products, and interviewed the late Craig Kelly, the legendary pro snowboarder who revolutionized the brand. Furthermore, by delving into the history of SIMS, the company that created freestyle, we uncover its roots. Freestyle snowboarding was born from the rivalry between BURTON on the East Coast and SIMS on the West Coast, combined with Craig's talent, and we hope you'll understand how the dreams and aspirations of everyone at the time have shaped modern snowboarding
ISSUE 8 THE GRAB ──Be yourself, be cool──
A4 size / Full color / Japanese & English / 144 pages / Regular price 1,500 yen → Special price 700 yen
High-speed spins may seem unrealistic, but many people started snowboarding because they admired stylish methods and indie snowboarding. While the number of rotations per spin continues to increase these days, the essence of freestyle snowboarding remains unchanged. This issue delves into the fundamental and eternal theme of grabs: the "grab." While maintaining a stable mid-air posture is important, the most important theme of grabs is expressing your individuality. Learn about the origins of the name grab and its beauty, delve into the grab theories of world-renowned stylish riders, recreate backcountry grab tricks on the slopes, and even provide some innovative how-to guides. Have you been doing grabs lately?
ISSUE 9 20 TRACKS OF THE GREATEST RIDERS ──The Footprints of 20 Riders Who Woven the History of Freestyle──
A4 Square Size 210mm x 210mm / Full Color / Japanese & English / 148 pages / Regular Price ¥2,500 → Special Price ¥1,700
Snowboarding was born not for competition but for the freedom to ride, and snowboarders captivated by its value have passed the baton on to foster a freestyle culture. Their insatiable curiosity has led to professionals not only showcasing the possibilities of riding but also promoting it as an art. However, once snowboarding was adopted as an official Olympic event, there was a rush to increase the difficulty of tricks, and snowboarding became a mainstream sport. However, there are certain values that have resisted and continued to be preserved. The 20 snowboarders introduced in this book were deeply involved in creating this modern-day scene. It is with the utmost respect that we present this book to them
ISSUE 10 KAZU KOKUBO, THE MOVIE STAR ──The world of visual expression to which Kazuhiro Kokubo dedicates his life──
A4 size / Full color / Japanese & English / 136 pages / Regular price 1,800 yen → Special price 1,000 yen
In 2016, he won the Best Video Part award at the awards ceremony, which is considered the snowboarding world's equivalent of the Academy Awards. In 2018, the film he starred in and directed was selected as Best Movie, and he also won the Best Rider award. He rose to the top of the world by sticking to the strong convictions he wrote about in our magazine's inaugural issue. "When I ski lines in incredible locations, I feel like my life is at stake. I could die, after all." He dances gracefully over steep, snow-covered mountains and glides freely across vast snowy fields. What is it he wants to convey, even putting himself so close to death? The world of visual expression to which Kunimoto Kazuhiro dedicates his life is filled with thoughts that inspire our hearts
ISSUE 11 JAPOW PRIDE ──Discovering Japan's Snow, Mountains, and Culture──
A4 size / Full color / Japanese & English / 150 pages / Regular price 1,800 yen → Special price 1,000 yen
Why do so many foreigners flock to Japan's snowy mountains, especially those in Hokkaido's Niseko and Nagano's Hakuba? It's because no other country experiences such heavy snowfall in areas where so many people live daily. Of course, the remote areas of Alaska and the mountains of British Columbia, Canada, receive abundant, top-quality powder snow. But Japan is different. There are towns, numerous slopes dotted nearby, and high-quality powder snow to enjoy. What's more, the food, hot springs, and people are all top-notch. And what's more, lift tickets are incredibly affordable. These are the values Japan should be proud of around the world. In other words, we live in an environment that snow lovers around the world envy. That's why I decided to compile this book—to rediscover Japan's snow, mountains, and culture. I want to instill "JAPOW PRIDE" in the hearts of snowboarders living in the world's snowiest country
Information
BACKSIDE
HP:https://backside.jp/
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