Developed using Goldwin's expertise, this laundry detergent features 100% plant-derived cleaning ingredients
has set the goal of "establishing a platform that can continuously evolve by effectively utilizing limited resources and assets using the experience, know-how cultivated in outdoor sports and the latest IT technology," will pre-release "BELAY Inc.of Goldwin's research and development facility, "Goldwin Tech Lab," on Friday, March 27, 2026.
The company, which proposes lifestyles that are integrated into daily life and is working towards the realization of a truly rich coexistence with nature and a sustainable society where people can live safely and securely, has already started selling the "WASHINGNET BAG," an environmentally friendly laundry net that is gentle on people and clothing, due to its awareness of the problem of microplastic fibers released into the ocean from synthetic fibers during washing.
Background of Development
In response to the global trend towards PFAS-free products due to environmental concerns, Goldwin has switched all of its brands to PFAS-free products. Based on the belief that "washing and maintenance" is important to maintain the performance of materials not only during the manufacturing stage but also during use, they have been working on developing new detergents
With the cooperation of a detergent manufacturer, and after approximately two years of repeated testing and improvements, this product was completed that can handle all kinds of dirt, from sebum stains to mud stains
▼Video explaining how to wash by international mountain guide Kazuaki Amano
Product lineup
Rich Forest Clean Water + Laundry Detergent 500ml
Product Name: Synthetic Laundry Detergent
Uses: Cotton, linen, synthetic fibers, waterproof and breathable materials, wool, etc.
Ingredients: 25% surfactant (polyoxyalkylene alkylamine, higher alcohol-based (nonionic)), stabilizer, antibacterial agent
pH: Neutral
How to Use: 20mL to 30mL per 30L of water
¥2,200 (excluding tax)
Based on the idea that "used containers are not waste, but valuable resources," the company is also working on reusing used bottles. In addition to "Re-generation bottles," which refill used bottles with new detergent, they also offer large-capacity refill boxes that do not use bottles at all
Re-generation Bottle Rich Forest Clean Water + Laundry Detergent 500ml
¥1,800 (excluding tax)
Rich Forest Clean Water + Laundry Detergent Refill Box 4000ml
¥11,000 (excluding tax)
Rich Forest Clean Water + Laundry Detergent - Sold by Weight (Refill Station)
By allowing customers to purchase only the amount they need, the company plans to offer bulk sales at its "Refilled Station," which aims to reduce product waste and plastic waste
Product Features
1. Unique blend of plant-derived cleansing ingredients
By carefully selecting plant-derived cleansing ingredients and adjusting their concentration to maximize their cleaning effect, this product effectively removes plant oils, sebum, and dirt
2. Laundry detergent suitable for outdoor wear (waterproof and breathable materials)
It delivers high cleaning power* and a low-foam formula that leaves minimal residue on fibers, resulting in cleanliness with minimal lathering. It is characterized by its easy rinsing.
In addition, it contains no softening agents or fragrances, minimizing residue on clothing and reducing deterioration of the material's function. *Compared to the company's conventional products
3. A neutral detergent that can wash everything from waterproof and breathable materials to wool, down, and synthetic fibers
A neutral liquid detergent that has minimal impact on all types of fabrics and skin. Suitable for use on waterproof and breathable materials (such as Gore-Tex), wool, down, synthetic fibers, linen, cotton, and more, from outdoor clothing to everyday wear
4. Economical with excellent cost performance
The amount of detergent used is one capful (20ml) per wash (30 liters of water), and the laundry cost is economical at 88 yen per wash for 500ml and 55 yen per wash for 4000ml. *Comparison of outdoor detergents as of March 2026 (according to the company's research)
5. Made in Japan for peace of mind
This high-quality, safe product is made to suit Japan's water quality and laundry conditions, and has passed rigorous inspections
Everyday choices/laundry become an action to protect nature
in Doshi Village, Yamanashi PrefectureYoro no Moriis involved in forest maintenance activities and wasabi field restoration activities in
Sales planned
The pre-sale on March 27th will be held at the official stores of "Goldwin," "THE NORTH FACE," "HELLY HANSEN," "NEUTRALWORKS," and "canterbury," as well as at outdoor sports specialty store Ishii Sports and other stores, andmall, mountainproducts.com at
Going forward, the store will be gradually expanded to include Millet Brand Store Tokyo Shibuya, Haglöfs Harajuku, Gran Phoenix Okushiga, other outdoor brand direct stores, outdoor shops, lifestyle select shops, and other stores that handle outdoor wear
Information
BELAY Co., Ltd
4-10-16 Megurohoncho, Meguro-ku, Tokyo 152-0002, Japan
TEL: 03-6303-3671
Official website: https://belay.jp/
Official SNS:Facebook
Goldwin
Official website:https://www.goldwin.co.jp/goldwin/
Official social media:Instagram|Facebook|YouTube