The action of "turning a dial," which has now become commonplace as an alternative to buckles and laces on ski and snowboard boots, has revolutionized the fit of snow gear in the industry. BOA®Technology (Denver, Colorado, USA) will celebrate its 25th anniversary in 2026.
In 2001, founder Gary Hammerlag had a vision in his garage in Steamboat, Colorado: "I want to fundamentally change the fit and performance of snowboard boots." This is the origin of BOA
25 years have passed since then. Today, it has grown into a global brand loved by approximately 300 million users in over 80 countries worldwide. At the 2025 Tour de France, nearly 70% of the participants will be wearing BOA-equipped shoes, demonstrating that its reliability has spread not only to snow-covered mountains but to all kinds of sports
BOA proved it was more than just a parts manufacturer with the establishment of the Human Performance Fit Lab (HPFL) within its headquarters in 2017. Here, state-of-the-art equipment is used to thoroughly investigate the impact of fit on biomechanics
Based on tests conducted by over 5,000 elite athletes, the BOA Fit System not only makes putting on and taking off shoes easy, but also scientifically demonstrates the following advantages that directly impact skiing performance
- Power transfer: Up to 10% improvement (direct weight transfer to the edge)
- Energy efficiency: Up to 9% improvement (reduces fatigue even during long rides)
- Stability and control: Up to 11% improvement (recovery ability on rough terrain)
Furthermore, gear failure in harsh mountain environments can be fatal. BOA conducts durability tests exceeding 100,000 hours and supports users with the "BOA Lifetime Guarantee" in the unlikely event of a problem. In addition, by 2025, 99% of their products will be manufactured using recycled or renewable materials
"BOA®'s journey began in 2001 in Steamboat, Colorado. We revolutionized the snowboard boot industry by providing superior fit, performance, and a more comfortable experience for riders. Twenty-five years later, BOA is trusted by approximately 300 million athletes and workers in more than 80 countries worldwide, and we have built partnerships with leading sports and workwear brands globally. We are deeply grateful to everyone who has supported us along the way, and we look forward to another 25 years or more into the future."
Sean Neville, CEO of BOA® Technology
As evidenced by its track record of winning over 200 Olympic medals, BOA is no longer just a tool for convenience, but an "engineering solution" designed to maximize performance. BOA supports athletes pushing their limits in all disciplines, from skiing and trail running to cycling. The dial integrated into the boots embodies 25 years of scientific backing
Information
BOA® Fit System
Official website:https://www.boafit.com/ja-jp
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