HAKUBA CRAFT's long-awaited new product, "Chill Craft Beer to Enjoy During the Rainy Season," is available in limited quantities of 1,000

Enjoy a relaxing time with Hakuba roasted coffee and CBD

Reth Co., Ltd. has been manufacturing and selling craft beer since September of last year, with the vision of "creating a 'Hakuba' that everyone considers their hometown," where people will discover the charm of Hakuba through craft beer, visit the area, and feel a connection to it. The three standard types of HAKUBA CRAFT (Awayuki, Avalanche, and Tropical Snow) each have meaning related to enjoying Hakuba Valley. For example, Awayuki has an alcohol content of 3.5%, making it light and easy to drink after activities such as skiing or hiking

Hakuba Valley offers many outdoor activities that allow you to fully enjoy the magnificent natural environment, but these opportunities are lost during the rainy season. "Amayadori," which is now on limited sale, was developed to allow tourists visiting Hakuba to enjoy Hakuba Valley even on rainy days

 

HAKUBA CRAFT Amayadori | Style: Imperial Stout | Alcohol: 7% | Volume: 330ml | Suggested Retail Price: 1,100 yen (tax included)

The label features the word "Limited" and an image of the Northern Alps, evoking the feeling of spring snow melting. Amayadori's style is an imperial stout. Blended with CBD, which enhances relaxation, and freshly roasted coffee in Hakuba Village, it's a chill craft beer perfect for enjoying a relaxing time

From June 1st through early summer, it will be available exclusively within the Hakuba Valley area (Otari Village, Hakuba Village, and Omachi City). For detailed information on sales locations, please check the official Instagram account

 

■Information

HAKUBA CRAFT

Official website:https://hakubacraft.jp/
Official social media:Instagram|Facebook|Twitter

INDEX