HAKUBA CRAFT's long-awaited new product, "Chill Craft Beer to Enjoy During the Rainy Season," is available in limited quantities of 1,000

Enjoy a relaxing time with Hakuba roasted coffee and CBD

Reth Co., Ltd. began manufacturing and selling craft beer in September of last year with the vision of "making Hakuba a hometown for everyone," where people can discover the charms of Hakuba through craft beer, visit the area, and feel like they belong there. Each of HAKUBA CRAFT's three standard beers (Awayuki, Avalanche, and Tropical Snow) has a meaning that is imbued with the enjoyment of Hakuba Valley. For example, Awayuki has an alcohol content of 3.5% and is light-hearted, making it perfect for gulping down after activities like skiing or mountain climbing

Hakuba Valley offers many outdoor activities that allow you to fully enjoy the magnificent natural environment, but these opportunities are lost during the rainy season. "Amayadori," which is now on limited sale, was developed to allow tourists visiting Hakuba to enjoy Hakuba Valley even on rainy days

 

HAKUBA CRAFT Amayadori | Style: Imperial Stout | Alcohol: 7% | Volume: 330ml | Suggested Retail Price: 1,100 yen (tax included)

The label features the word "Limited" and an image of the Northern Alps, evoking the feeling of spring snow melting. Amayadori's style is an imperial stout. Blended with CBD, which enhances relaxation, and freshly roasted coffee in Hakuba Village, it's a chill craft beer perfect for enjoying a relaxing time

From June 1st through early summer, it will be available exclusively within the Hakuba Valley area (Otari Village, Hakuba Village, and Omachi City). For detailed information on sales locations, please check the official Instagram account

 

■Information

HAKUBA CRAFT

Official website:https://hakubacraft.jp/
Official social media:Instagram|Facebook|Twitter

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