To commemorate the 85th anniversary of the Jeep brand in 2026, the first in a series of limited-edition vehicles will be released: the "Jeep Wrangler 85th Anniversary Edition." Only
100 units will be available for sale at authorized Jeep dealerships nationwide starting October 3rd, 2026. The manufacturer's suggested retail price is 9,440,000 yen (including tax).
Special edition incorporating outdoor culture
The "Wrangler 85th Anniversary Edition" is a limited edition model based on the "Unlimited Rubicon," which boasts high off-road performance
The interior features an exclusive plaid (check) pattern inspired by American outdoor culture and lifestyle. The check pattern is incorporated into the seats and instrument panel, adding a warm atmosphere to the Wrangler's characteristic toughness
From the "85th" tag on the seats to the exclusive medallion on the shift lever, special floor mats, and tailgate plate, every detail of this 85th-anniversary model is equipped with features unique to this special edition
On the exterior, it features 17-inch aluminum wheels in a special color called "Steel Oxide," which evokes the texture of well-worn outdoor gear
The black body is combined with exclusive decals using "Blue Agave," a blue color derived from the agave plant. The bronze-colored "TRAIL RATED" badge and rear towing hook also add accents befitting a limited edition model
A special video featuring Ayumu Hirano talking about his feelings towards Wrangler
Along with the announcement of the limited-edition model, a special 85th-anniversary video featuring Jeep brand ambassador Ayumu Hirano was also released
Ayumu Hirano's first car purchase was also a Wrangler. The video shows the delivery of his Wrangler, equipped with the features he personally selected, and his thoughts on spending time in nature with the Wrangler
This content allows you to see the real Ayumu Hirano, a world-class snowboarder and owner of a Wrangler
A Wrangler test drive campaign will be held on August 22nd and 23rd
On August 22nd (Saturday) and 23rd (Sunday), 2026, the "Meet Wrangler" test drive campaign will be held at authorized Jeep dealerships nationwide. Those
who test drive a Wrangler during the campaign will receive collaborative merchandise featuring Ayumu Hirano and the Jeep Duck. Since the gifts are available in limited quantities, those interested should check it out early.
Information
Jeep Japan
Official website:https://www.jeep-japan.com/
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