The Avenger debuted in September 2024 as the brand's first electric vehicle.
The lineup now includes Jeep's first four-wheel drive hybrid model, the Jeep Avenger 4xe Hybrid. Sales began on Thursday, March 5th.
This vehicle combines a highly efficient hybrid system that can run fully on electric power depending on driving conditions with Jeep's traditional four-wheel drive performance, achieving both comfortable everyday use and serious off-road performance
The 4xe Hybrid features a more off-road-oriented design and equipment. The front bumper has a special design, and the lower front section has been shaped to increase the approach angle, which is important for off-road driving, by two degrees compared to the BEV model, and uses molded-in color material that makes scratches less noticeable. The fog lights are positioned higher and further out than on the electric vehicle model, improving visibility at night and in snowy conditions. In addition, roof rails, rear tow hooks, and all-season tires are standard equipment, enhancing reliability and usability in outdoor activities
Ayumu Hirano appointed as brand ambassador
Along with this announcement, it was also announced that snowboarder Ayumu Hirano has been appointed as the brand ambassador
Jeep will celebrate its 85th anniversary in 2026. With its core values of "freedom"—choosing one's own path, "authenticity"—seeking the true essence, "adventure"—venturing into the unknown, and "passion"—the driving force behind challenges, Jeep has supported people's drive to transcend all boundaries, from everyday life to the great outdoors.
Hirano is a rare figure who has continued to hone his skills and expression on the world's highest stage, pioneering uncharted territory. His indomitable spirit and peak performance continue to inspire people around the world. His path of challenge transcends the boundaries of sports, spreading positive and powerful energy throughout society, deeply resonating with the values of the Jeep brand.
Through this partnership with Hirano, Jeep will further promote the brand's values and worldview, and continue to support all people who continue to move forward with freedom, essence, adventure, and passion.Quoted from Stellantis Japan Co., Ltd. press release
A new TV commercial for the Jeep® Avenger 4xe Hybrid, featuring ambassador Ayumu Hirano, will begin airing nationwide on March 6th.
The commercial features the song "Bassline" by global artist Ayumu Imazu, and the video and music come together to express the world of Jeep.
Information
Jeep Japan
Official website: https://www.jeep-japan.com/Official
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