The Avenger, which debuted in September 2024 as the brand's first electric vehicle, now
has a new addition to its lineup: the Jeep Avenger 4xe Hybrid, Jeep's first all-wheel-drive hybrid model. Sales began on Thursday, March 5th.
This vehicle combines a highly efficient hybrid system that can run fully on electric power depending on driving conditions with Jeep's traditional four-wheel drive performance, achieving both comfortable everyday use and serious off-road performance
The 4xe Hybrid features a more off-road-oriented design and equipment. The front bumper has a special design, and the lower front section has been shaped to increase the approach angle, which is important for off-road driving, by two degrees compared to the BEV model, and uses molded-in color material that makes scratches less noticeable. The fog lights are positioned higher and further out than on the electric vehicle model, improving visibility at night and in snowy conditions. In addition, roof rails, rear tow hooks, and all-season tires are standard equipment, enhancing reliability and usability in outdoor activities
Ayumu Hirano appointed as brand ambassador
Along with this announcement, it was also announced that snowboarder Ayumu Hirano has been appointed as the brand ambassador
Celebrating its 85th anniversary in 2026, Jeep has supported the attitudes of people who continue to move forward, transcending all boundaries, from everyday life to the great outdoors, with "freedom" to choose one's own path, "authenticity" to seek the essence, "adventure" to step into the unknown, and "passion" to drive challenges at its core.
Mr. Hirano is a rare individual who has honed his skills and expression on the world's highest stages, pioneering uncharted territory. His indomitable spirit and ability to deliver top-notch performances continue to inspire people around the world. The trajectory of his challenges extends beyond the realm of sports, spreading positive and powerful energy to society, and deeply resonates with the values that the Jeep brand espouses.
Through its partnership with Mr. Hirano, Jeep will further communicate the brand's values and worldview, and continue to support all people who continue to move forward with freedom, essence, adventure, and passion.Quoted from a press release by Stellantis Japan Co., Ltd.
A new television commercial for the Jeep® Avenger 4xe Hybrid, featuring ambassador Ayumu Hirano, will begin airing nationwide on March 6th.
The commercial uses "Bassline," a song by global artist Ayumu Imazu, as its theme song, and the visuals and music come together to express the world of Jeep.
Information
Jeep Japan
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