ARC'TERYX is based in Vancouver, British Columbia, in western Canada.
Its head office is located just an hour from the steep "Coast Mountains" along Canada's west coast. Building on the technology and experience cultivated in this harsh environment, the company remains committed to "design, craftsmanship, and performance."
While continually redefining the norms of the outdoor scene with technological innovation, the company produces high-quality products that deliver the highest performance, leading the evolution of outdoor products.
In the snow scene, the company has earned the trust of guides and patrols in mountain areas, including its long-standing support of Eric Hjorleifson. In recent years, the company has actively supported the next generation of skiers, including Cole Richardson and Sam Kuch.
In Japan, the organization is actively working to welcome mountain specialists such as international mountain guides Hirofumi Ishizaka and Kenji Kondo as athletes and ambassadors, as well as Shikaichi Ueki, who runs the Japan Freeride Open and is based in Golden, inland Canada; Taiyo Nakanishi, who continues to skate mainly in Teine, Sapporo; and snowboarder Tadashi Fuse.
Now, Hoshino Koga has joined ARC'TERYX. Not only is he active in the freeride scene both in Japan and overseas, but he also produces video works that primarily focus on the street, making him a character that sets him apart from previous ARC'TERYX athletes. We look forward to seeing the chemistry between ARC'TERYX and Hoshino Koga
Hoshino Kouga
Hometown: Niigata Prefecture
Main area and activities:
Living in Minamiuonuma City, Niigata Prefecture. A professional skier who continues to pursue high-level skiing regardless of category, attracting followers both in Japan and overseas.
Born and raised in Ishiuchi, Minamiuonuma City, Niigata Prefecture, he was on the slopes from the time he was old enough to understand, influenced by his grandparents who ran a ski inn at the foot of Ishiuchi Maruyama Ski Resort and his parents who worked at the ski resort. Eventually, he became fascinated with the world of freestyle skiing through competitions and began making videos.
At the age of 18, he traveled to Whistler, Canada, and through sessions with international skiers, he used the inspiration he received to improve his own skiing skills.
Since 2019, he has been competing in competitions such as the Freeride Ski FWQ. In 2022, he placed first in the FWQ, the highest level competition in Japan, for the second consecutive tournament, qualifying him for the World Championships. He was also selected as the world's number one in the video contest held in November 2024
■ARC'TERYX https://arcteryx.jp/