ARC'TERYX, based in Vancouver, British Columbia, in western Canada,
has its head office just an hour away from the steep mountain range known as the "Coast Mountains" along Canada's west coast. Based on the technology and experience cultivated in this harsh environment, they continue to adhere to a commitment to "design, craftsmanship, and performance."
While continuing to redefine the norms of the outdoor scene with technological innovation, they produce high-quality products that deliver top performance and continue to lead the evolution of outdoor products.
In the snow scene, they have long supported Eric Hjorleifson and enjoy the trust of guides and patrols working in mountainous areas. In recent years, they have actively supported the next generation of skiers such as Cole Richardson and Sam Kuch.
Domestically, they are actively working to bring in mountain specialists such as international mountain guides Hirofumi Ishizaka and Kenji Kondo, as well as Shikaichi Ueki, who runs the JapanFreerideOpen and is active in the inland region of Canada, Taiyo Nakanishi, who continues to snowboard mainly at Teine in Sapporo, and Tadashi Fuse as an athlete and ambassador in snowboarding.
Koga Hoshino has now joined ARC'TERYX. In addition to his activities in the freeride scene both domestically and internationally, he also produces video works that focus on street riding, and he has a character that sets him apart from previous ARC'TERYX athletes, so we can expect great things from the chemistry between ARC'TERYX and Koga Hoshino
Koga Hoshino
Hometown: Niigata Prefecture
Main activity area:
Resides in Minamiuonuma City, Niigata Prefecture. A professional skier who continues to pursue a high level of skiing in all categories, captivating followers both domestically and internationally.
Born and raised in Ishiuchi, Minamiuonuma City, Niigata Prefecture, he was on the slopes from a young age, influenced by his grandparents who ran a ski inn at the foot of Ishiuchi Maruyama Ski Resort and his parents who worked at the ski resort. Eventually, he became fascinated by the world of freestyle skiing after competing, and began making videos.
At the age of 18, he traveled to Whistler, Canada, and used the inspiration he received from sessions with international athletes to improve his own skiing technique.
Since 2019, he has been competing in competitions such as the Freeride Ski FWQ. In 2022, he placed first in the FWQ, the highest level competition in Japan, for the second consecutive tournament, qualifying him for the World Championships. He was also selected as the world's number one in the video contest held in November 2024
■ARC'TERYX https://arcteryx.jp/