LIKES.inc, a Japanese import agency that handles the wear brand 686, is the first snowboard to land in Japan.
"CARDIFF SNOWCRAFT"
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Although it is a relatively new brand that started in 2014, it has big mountain snowboarders such as Bjorn Leines as brand ambassadors, and won the Best New Brand award at the SHAPERS SUMMIT held in Jackson Hole. It is attracting attention as
Also, Koji Sugimoto, who is active in the Tohoku area, is a Japanese ambassador.
The origin of the brand is in Cardiff Fork in the Wasatch Mountains, Utah, USA.
Founder and architect Sam Bawden has been trekking and snowboarding since he was a child, but he realized he didn't have the right equipment to ski his local mountains. Therefore, we combined the knowledge gained from many years of skiing on the mountain with our experience as an architect at a high level to create a unique and high quality freeriding snowboard.
Even with the same model, there are splitboards and snowboards, and you can choose from two types of materials: ENDURO and PROCARBON. This concept of customizable manufacturing with craftsmanship covers the different ways of thinking, different models, and different riding styles that riders want, and derives a board that suits each individual's style.
His snowboard making is rooted in his own experience. His belief in climbing the Cardiff Ridge and building better splitboards and snowboards for us to ride is at the heart of the brand. The meaning of the logo is a compass that shows the destination, and it also has the meaning of standing on the top of the mountain under the philosophy of "Stand in High Places". He has the idea of growing as a human being by learning from the snowy mountains and working with an eye on the heights.
“Walk the snowy mountains and carve your own line”
It is a brand that enjoys snowboarding and continues to have a spirit of inquiry to the snowy mountains. If you have the same feeling, you should know the ride quality of CARDIFF SNOWCRAFT.
CARDIFF SNOWCRAFT JAPAN Official Website https://cardiffsnow.jp/
Instagram https://www.instagram.com/cardiffsnowcraft_jpn/
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