Mountain Hardwear (Columbia Sportswear Japan Co., Ltd.), a mountain sports brand founded in California, USA in 1993, has released "logowear," a lifestyle wear line for core enthusiasts of outdoor activities such as mountaineering, climbing, and winter sports
The lineup includes unique cut-and-sew designs that are unique to Mountain Hardwear, such as a polyester long-sleeved T-shirt with a graphic of a yak carrying mountain gear, and an organic cotton T-shirt with a design featuring California's national parks
This collection is perfect for outdoor enthusiasts' lifestyles, and is easy to use not only in the outdoor field, but also for gear maintenance at home, relaxing, and when heading out into town
In conjunction with the sale, WITH OUTDOOR, an outdoor media outlet operated by Columbia Sportswear Japan, will feature an article featuring three ski, snowboard, and mountain guides who live in areas full of outdoor attractions, such as Nozawa Onsen, Hakuba/Otari, and Azumino
The magazine focuses on what kind of daily life these players lead when they are away from the field, despite their superhuman performances, and also looks at how they spend their time at home, where the looks for this collection were photographed. Check out the pages that reveal everything from their backgrounds to the appeal of their activities, their daily training and local hangouts
Also pay attention to the unique days off that athletes don't usually get to see
Daily Life of Athletes: In the case of Takemitsu Ueno.
Pursuing quality beyond the enjoyment of quantity
<Telemark skier Takemitsu Ueno>
https://withoutdoor.jp/daily-life-of-athletes-vol1/
Daily Life of Athletes: In the Case of Tasuku Matsuura.
Switching between equipment freely, he makes the most of the year on the slopes.
<Snowskate Director Tasuku Matsuura>
https://withoutdoor.jp/daily-life-of-athletes-vol2/
Daily Life of Athletes: In the Case of Tsutomu Sugisaka.
How to Approach the Mountains, Inherited from Two Mentors
<International Mountain Guide Tsutomu Sugisaka>
https://withoutdoor.jp/daily-life-of-athletes-vol3