Patagonia Provisions releases its first lager beer, "Long Route Lager"

Amy Kumler ©2023Patagonia Inc.

Limited edition available at Patagonia stores from June 1st

Patagonia Provisions' new Long Root Lager is an "earth-repairing beer" made with organic ingredients and perennial grains. The "long root" used in this beer refers to Kernza, a perennial variety with long roots. Kernza is a member of the wheat family, but grows pesticide-free and requires less water than traditional wheat. It restores damaged soil, absorbs more carbon from the atmosphere than annual grains, and, as its roots decompose after harvest, sequester carbon in the soil. By cultivating Kernza, partner farmers are able to sequester greenhouse gases in the soil and contribute to the regeneration of barren topsoil

 

Amy Kumler ©2023Patagonia Inc.

Patagonia released the world's first Long Root Pale Ale made with Kernza in 2016, and this "Long Root Lager" is the fifth product in the series. Finished in Helles, a traditional lager style originating in Munich, Germany, it has a crisp, refreshing taste. Compared to a Pilsner, it features a stronger malt flavor and less hop bitterness. Combined with the distinctive spicy flavor of Kernza, it's a light, low-alcohol beer perfect for the coming summer

It will be available at Patagonia stores first. It will be available on the Patagonia online store from mid-June. As it is a limited edition product, sales will end once stock runs out

To celebrate this launch, pop-up shops will be held at Patagonia Tokyo Shibuya from June 3rd (Sat) to 4th (Sun), andJune 10th(Sat) to11th(Sun). Why not try Patagonia Provisions' beer, made with environmentally innovative grains?

 

■Product Information

 

Daisuke Hayashi ©2023Patagonia Inc.

Long Route Lager

Selling price: ¥682 (tax included) / 355ml
Alcohol content: 4.2% (sparkling beer)
Release date: Thursday, June 1, 2023 Available at: Patagonia direct stores (pre-release) . Patagonia online store will start selling from mid-June. Coop Shizenha, all FOOD&COMPANY stores, and Musubi Garden Sakurashinmachi will start selling sequentially from early June .

 

■Information

Patagonia

Official website:https://www.patagonia.jp/home/
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Patagonia Provisions

Official website:https://www.patagoniaprovisions.jp/
Official social media:Instagram|Facebook|YouTube

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