Patagonia opens Tokyo Kyobashi store, featuring the first permanent "Worn Wear" corner in eastern Japan

2025/10/21

Patagonia has opened a new store in Kyobashi, Tokyo. The new store is located in a wooden hybrid building, making it environmentally friendly. The store design pays homage to the history and culture of the area, which dates back to the Edo period, and is characterized by a theme of craftsmanship and art

, where the company buys back unwanted company products and offers services such as "repair" and "upcyclingWorn Wear," promoting "responsible consumption" and a "circular economy."

The store will spread environmental protection messages through a variety of content, including Patagonia films and photographs. In addition to high-quality outdoor wear, it also offers a wide range of products that connect the field with everyday life

The first floor features an extensive selection of Patagonia books.
©yasu matsumoto

The community space on the second floor displays the masterpiece "El Capitan" by Western-style painter and printmaker Hiroshi Yoshida.
©yasu matsumoto

The first floor is the women's floor. The spacious store offers a wide range of products, from technical gear to items for travel and everyday use.
©yasu matsumoto

The 2nd floor is the men's floor. Like the women's floor, a wide variety of products are on display.
©yasu matsumoto

In addition, the trail running community nurtured at the Marunouchi store has been carried over to the Kyobashi store, where staff with extensive trail running knowledge will continue the community through group runs and other events, and will welcome customers with an even more extensive product selection

The wall displays a powerful message from the brand committed to "saving the planet"　
©yasu matsumoto

An event to commemorate the opening will also be held on the following dates.InstagramPlease check

▶Event Overview

Friday, October 24th: Slide & Talk Guest: Keisuke Minami "Running to discover your true self"

▶Store information

Patagonia Tokyo Kyobashi

Business Hours: 11:00 AM - 7:00 PM
Closed: New Year's holidays, every third Wednesday of the month
Location: Kyobashi Kino Terrace, 2-4-12 Kyobashi, Chuo-ku, Tokyo
Sales Area: 100 tsubo
Phone Number: 03-3214-2101

The minimalist and uncluttered interior enhances the art.
©yasu matsumoto

Information

Patagonia

Official website:https://www.patagonia.jp/home/
Official social media:Instagram|Facebook|X|YouTube