TOYO TIRES has launched a special website that conveys the charm of Hakuba and the fun of challenging yourself in the area.
The site begins with the question, "Why is the world so captivated by Hakuba's snow?" The high-quality powder that is unique to Hakuba and the variety of lines that result from its steep terrain are introduced through fascinating photos and videos, showcasing Hakuba's fields, which welcome all styles of skiers, from backcountry to tree runs to slopes. This is a must-see for both those who know why people keep coming back to Hakuba and those who are planning to visit for the first time.
The "RIDE INTO HAKUBA Campaign" is also running, where participants can enter to win great prizes.
The application period is from Friday, November 14th, 2025 to Sunday, December 7th, 2025 at 11:59 PM .
Prizes include original snowwear, snowboard sole covers, and other gear perfect for snowboarders.
"RIDE INTO HAKUBA Campaign" Prize List
Haglöfs: Vassi GTX Pro II Jacket Men and
Vassi GTX Pro II Bib Men snowwear set.
*Photos are for illustrative purposes only.
*Photo is for illustrative purposes only.
*Snowboard not included.
*A gift from those who did not win Prizes A, B, or C.
*Sunglasses not included.
- A Prize: TOYO TIRES x Hakuba Valley original snowwear set (1 person)
- B Prize: Snowboard sole guard with TOYO TIRES logo (3 winners)
- C Prize: Sunglasses with TOYO TIRES logo (3 winners)
- Double Chance Prize*: Sunglasses case (10 winners)
*A gift from those who did not win Prizes A, B, or C. Sunglasses not included.
Information
TOYO TIRES
Official website: https://www.toyotires.co.jp/
First Descent website: https://www.toyotires.co.jp/first-descent/
Official social media: Instagram | Facebook | Youtube