The "YUKIGOI OUTDOOR MARKET," where skiers and snowboarders eagerly awaiting the start of the winter season gather in Maiko in the autumn, will be held at Maiko Resort for two days, Saturday, October 17th and Sunday, October 18th, 2026
This event, which started in 2020 and is now in its seventh year, will feature a variety of content including a "BRAND MALL" showcasing ski, snowboard, and outdoor brands, as well as food, stages, and activities.
And this year, admission is free for day-trippers!
Check out your gear and early-bird lift tickets before the season starts, enjoy a meal with friends, and get some exercise. Of course, the traditional "snow-making ceremony," which is also the name of the event, will be held. Get into winter mode a little early in Maiko this autumn.
Topic #1: "Day-trip admission is now free!"
The biggest change this year isday-trip admissionis now free.
This makes the event even more accessible than before, and it can be enjoyed not only by ski and snowboard enthusiasts, but also by families and friends as an autumn outing destination. There is an additional fee for camping, but admission and camping are free for those under 18.
Topic #2: Check out pre-season items at "BRAND MALL"
The "BRAND MALL" at the venue will feature booths from ski, snowboard, and outdoor equipment manufacturers. Visitors can check out gear and items for the upcoming winter season, and early bird lift tickets for ski resorts will also be available for purchase. This is an area that skiers and snowboarders who want to get ready for the season shouldn't miss
Topic #3: A variety of stage content, including "Snow Prayer"
The main attraction of the YUKIGOI OUTDOOR MARKET is undoubtedly the "Snow Prayer Ceremony." A snow prayer will be held at the venue, expressing gratitude for the blessings of the snow-covered mountains and wishing for plenty of good snow this winter. Other events
planned for the stage include yoga, an auction, and live painting. Snow mountain enthusiasts who are waiting for the season to begin will gather and enjoy a unique YUKIGOI experience, wishing for the arrival of winter together.
Topic #4: Activities beyond just watching will also be held
In addition to shopping and watching stage performances, the venue will also offer activities that allow visitors to get active and have fun. Planned events
include a JIB contest and ski/snowboard experience sessions. Furthermore, the "FOOD & DRINK" area will feature food trucks and other vendors, allowing visitors to enjoy the event throughout the day with food and drinks in hand.
Event Overview
| Event Name | YUKIGOI OUTDOOR MARKET |
| Date and time | October 17, 2026 (Sat) 10:00-21:00 / October 18, 2026 (Sun) 9:00-16:00 |
| venue | Special venue within Maiko Resort |
| address | 2056-108 Maiko, Minamiuonuma City, Niigata Prefecture |
| Admission fee | free |
| Main Content | BRAND MALL/FOOD＆DRINK/STAGE/ACTIVITY |
| remarks | Camping is subject to an additional fee. Admission and camping are free for those 18 years and under |
access
Special venue at Maiko Resort, Niigata Prefecture
2056-108 Maiko, Minamiuonuma City, Niigata Prefecture 949-6423, Japan
TEL: 025-783-4100
<By Car> 120 minutes from Nerima IC on the Kan-Etsu Expressway. 2 minutes from Shiozawa-Ishiuchi IC. [Free Parking] Please use the designated parking area.
<By Shinkansen> As fast as 70 minutes from Tokyo Station. A free shuttle bus also operates from JR Echigo-Yuzawa Station.
Information
YUKIGOI OUTDOOR MARKET
Official website:https://yukigoi-camp.com/
Official Instagram:yukigoi_camp