We've been waiting for this! The '26-27 New Model Early Order Event is finally starting. If you're planning to upgrade your gear for the season, now is the perfect time to secure items that fit your size and preferences. We'll bring you information on the early order events for new models from pro shops
*We will introduce them in the order in which we received notifications from the editorial department。
Ishii Sports "Custom Fair" | Starts May 29, 2026 (Friday)
This year's keyword is "Experience evolution!"
Ishii Sports' world-class early reservation sales event for new ski models brings together new products from almost all ski manufacturers. Approximately 20,000 items, including ski gear and apparel, will be available at special early reservation prices. Talk shows and demonstrations by top athletes and riders are also planned
If you're unsure how to choose skis or would prefer to consult with someone, we recommend using our "concierge service," where expert staff will provide thorough support. It's free, but reservations are required, so don't forget to book in advance!
Event Schedule
| Venue (prefecture) | Venue | schedule |
|---|---|---|
| Sapporo Venue (Hokkaido) | Access Sapporo | 5/29 (Fri) 15:00-20:00 5/30 (Sat) 9:30-19:00 5/31 (Sun) 9:30-18:00 |
| Niigata Venue (Niigata Prefecture) | Niigata City Industrial Promotion Center | 6/5 (Fri) 15:00-20:00 6/6 (Sat) 9:30-18:30 6/7 (Sun) 9:30-18:00 |
| Tokyo Venue (Tokyo) | Ikebukuro Sunshine City | 6/12 (Fri) 15:00-20:00 6/13 (Sat) 9:30-20:00 6/14 (Sun) 9:30-18:00 |
| Matsumoto and Nagano venues (Nagano Prefecture) | Swiss Village St. Moritz | 6/19 (Fri) 15:00-20:00 6/20 (Sat) 9:30-18:30 6/21 (Sun) 9:30-18:00 |
| Sendai venue (Miyagi Prefecture) | Yodobashi Sendai | 6/26 (Fri) 15:00-20:00 6/27 (Sat) 9:30-20:00 6/28 (Sun) 9:30-18:00 |
| Osaka Venue (Osaka Prefecture) | Ishii Sports Links Umeda Store | July 3rd (Fri) - July 12th (Sun) 10:00～21:00 |
For more information, please click here (Custom Fair official website)
Ishii Sports
Official Website:https://www.ici-sports.com/wintersports/
Official Social Media:Instagram|Facebook|Twitter|LINE
SKI SHOP VAIL “BC WEAR FAIR” | May 21st (Thursday) to May 24th (Sunday), 2026
Vail, a ski pro shop in Kanda, Tokyo, has announced its annual "BC WEAR FAIR." Vail, which is particularly strong in freeskiing, stands out for its wide selection of new models from popular and highly sought-after brands. This year, the latest and most anticipated models from the aforementioned popular brands will be on display. You can try on the clothing on display and even try on backpacks!
What's even more impressive is that manufacturer staff are available to assist you at the venue (depending on the day of the week). They provide detailed explanations of the materials and functions of the products, as well as support with fitting and color selection, making it a truly valuable opportunity to find "that one special garment."
Not only apparel, but also backpacks, base layers, helmets, goggles, gloves, and many other items will be gathered on the 2nd floor of VAIL. You might even find that item you've been looking for that isn't available in stores during the season!
Event Schedule
| prefectures | venue | schedule |
|---|---|---|
| Tokyo | SKI SHOP VAIL 2F | May 21st (Thu) - 24th (Sun), 11:00 AM - 7:00 PM |
Ski Shop Vail
Official Website:http://www.shop-vail.com/
Official Social Media:Instagram|Facebook|X (Twitter)
SPOPIA Shiratori "SKI & SNOWBOARD FESTA 2026" | June 20th (Sat) - 21st (Sun), 2026
SPOPIA Shiratori is a sports shop based in Shizuoka Prefecture, with branches in Kanagawa and Yamanashi Prefectures, offering a wide selection of ski and snowboard equipment. Their online store also boasts an extensive inventory. On June 20th and 21st, they will be holding a special event at a designated venue to unveil and take pre-order their 2026-2027 new models.
These two days will allow you to be among the first to touch, try, and pre-order the equipment. It's the perfect opportunity to secure popular models and sizes. Older models will also be released at special prices. A must-see for skiers and snowboarders living in the Shizuoka area.
A message from the staff:
"We would love for people from outside the prefecture to come and visit the venue. We have special benefits for reservations and purchases waiting for you!"
Event Schedule
| prefectures | venue | schedule |
|---|---|---|
| Shizuoka Prefecture | Twin Messe Shizuoka[North Hall] | June 20th (Sat) 10:00 AM - 6:00 PM June 21st (Sun) 10:00 AM - 5:00 PM |
SPOPIA Shiratori
Official Website:https://www.spopia-shiratori.co.jp/
Official Social Media:Instagram